Rineta Qalaj, Author at CustomersX

7 Pricing Mistakes That Cost Your Company Margin Every Month – and How to Fix Them

If you want to run a successful CRM implementation, you face more than 600 systems on the market today. And still, more than half of all CRM projects fail to deliver the business results they promised. The reason is rarely

August 10, 2026

Pricing

7 Pricing Mistakes That Cost Your Company Margin Every Month – and How to Fix Them

Price optimization is the single most powerful profit lever there is — and the one companies use least systematically. The most common reason: seven typical pricing mistakes that quietly translate into lost margin, month after month. In this article, CustomersX

August 2, 2026

Sales

Sales for IT Service Providers

IT service providers sell technology at a world-class level and still lose deals. The reason rarely lies in the technology, almost always in the sales process. We see this pattern again and again, in our consulting work and in our

July 27, 2026

Sales

CRM in Logistics

An industry under price pressure with no differentiation in sight The logistics industry has been wrestling with the same problem for decades: the core service, moving goods from A to B, has become interchangeable. Almost every provider communicates the same

July 19, 2026

CRM Sales

FMCG Pricing Strategy

60 percent of your FMCG customers decide mainly on price. And yet the discount is rarely the right answer. How a smart pricing strategy and systematic value-stack management protect your margin. The Price Sensitivity Trap in the FMCG Market Studies

July 13, 2026

Sales

FMCG Pricing Strategy

July 13, 2026

CRM CRM

Patient Onboarding with CRM

The silent problem: Half of all patients don’t follow a recommendation The doctor prescribes a treatment. The patient listens attentively, nods, goes home. And then? Studies consistently show that around 50 percent of all patients do not adhere to the

July 6, 2026

CRM CRM

The Honeymoon Phase in Automotive Sales

A window that opens and closes quickly The honeymoon phase in automotive sales describes the period immediately after vehicle handover. Depending on the brand and customer profile, it lasts from two weeks to two months. It is the moment when

June 29, 2026

Pricing

Customer-centric pricing for value-added services

Customer-centric pricing for value-added services is not established in many companies. Value-added services arise in day-to-day business, grow with customer requirements, and are delivered operationally. In terms of price, however, they remain fuzzy. They are not understood as products, but

June 22, 2026