Author: Rineta Qalaj

Customer-centric pricing for value-added services is not established in many companies. Value-added services arise in day-to-day business, grow with customer requirements, and are delivered operationally. In terms of price, however, they remain fuzzy. They are not understood as products, but

Customer-centric pricing for value-added services is not established in many companies. Value-added services arise in day-to-day business, grow with customer requirements, and are delivered operationally. In terms of price, however, they remain fuzzy. They are not understood as products, but