Decisions based on customer value
All decisions are aligned to the powerful customer-value model.
Transformation, knowing how
The knowledge to set a profitable change in motion.
Creating value together
Integrating the customer as strongly as possible into value creation.
Focus on customer value
Faster transformation
Productivity gain
Our approach
Everyone sees things differently. Only when we look at them together on the basis of our Customer Centricity Canvas can we identify the right potential and determine the best way to use it.
The philosophy
DTC unites different perspectives on improving customer centricity into a unique consulting approach, thus harnessing the power of different perspectives. By combining Decision, Transformation and Co-Creation, remarkable things can be achieved together.
Harness the power of perspective
By bringing together the different perspectives of your leaders, employees and customers, along with the skills and knowledge of our strategists, experience designers and technology experts, solutions emerge that could never arise from a single point of view.
Leave your ego at the door
We debate controversially and lead participants out of their comfort zone: only this way do we get to the real core of the problems and can recognise true opportunities together. When everyone pulls in the same direction, change takes not months but days.
Let everyone have their say
The best ideas often spring from unexpected sources. With DTC, we create a dynamic environment that encourages everyone to contribute confidently to the discussion, join forces with others, and bring in creative and bold ideas without hesitation.
A new way of working
We develop ideas, build prototypes and test their practical viability immediately. This way, we revise and improve the solutions and accelerate their implementation. Your company is closely involved in the process, so that from then on you can learn and work in an agile and adaptable way — even without support from the CustomersX team.
Breaking down silo thinking
Discovering new value
Accelerating the future
Alex
He combines value-based and behavioural pricing approaches with a deep understanding of pricing engines.
Benoit
Based on his customer-value-driven approach, the experiences also increase your growth and profit.
Daniel
As a Scrum Master, he leads a successful innovation team himself and supports your adaptability.
Jörg
As the expert in customer centricity and Sales Excellence, he continuously optimises our consulting approach and is the network's point of contact.
Michael
He sees conflicts as opportunities and skilfully uses the Zurich negotiation model to achieve win-win situations.
Patrick
He critically demands robust customer insights and uses his extensive experience for your success.
Rami
With his team, he connects the most diverse applications and develops prototypes — all with very high efficiency.
Roger
His deep understanding of the many tools lets you digitalise your customer-relationship management successfully.
Tim
He translates positioning, experiences and gamification approaches into graphics, based on the respective analysis results.
Maria
With her team, she turns complex data into clear insights and develops scalable reports and dashboards — all with a high standard of quality, clarity and efficiency.
