Here we make available our project experience and research collaborations in the form of publications and opinion papers. In addition, the respective Sales Excellence studies of recent years can be obtained. The publications build on our topic areas of customer centricity, Sales Excellence and Retail Excellence.
We hope you enjoy our publications.
AI and cross-selling
Customer acquisition and sales approach
Sales Excellence Study 2024
Sales Excellence Study 2022
Sales Excellence in digitalisation
The future of CRM lies in customer-data analysis
Success factors for introducing Sales Excellence
Customer-centric price measurement
Success factors for the digitalisation of personal selling
Customer data as a factor influencing the reorganisation of sales
SalesX und Innovation is the podcast on the latest developments in sales and innovation management. Jörg and Patrick present models, approaches and hands-on experience, and explore current questions from a sales and innovation perspective. SalesX und Innovation is the weekly exchange of ideas between two people who are personally fond of each other but don't always agree. Every Friday, wherever you get your podcasts.
Honest
Critical
Inspiring
