Sales Consulting

The No. 1 in Switzerland for transformation and training

Our impact promise

0x

Revenue growth

15-300

Increase in cross-selling

100%

Profit growth

Sales is changing. As a leading sales consultancy in Switzerland, we help you master this change process successfully. With our unique Sales Excellence approach, we specifically analyse your strengths and weaknesses and jointly identify untapped potential.

Use a customer-value model to better assess future opportunities. Analyse cross-selling potential continuously and deploy an innovation radar to bring new offerings to market successfully. Implement our Customer-Job sales approach for more systematics and automation. Enable your employees — our courses and training sessions inspire participants.

New digital competencies and professional data management are decisive. We support you in building these capabilities and in preparing your sales optimally for the changes ahead — systematically, customer-centric, and with the goal of increasing your profit sustainably.

Are you ready for your next sales project?

Whatever stage of maturity your sales is at, our systematic approach helps you identify the potential and shows you how to unlock it.

Are you planning to increase the efficiency of your sales system, or thinking about a complete transformation of it? Then you're in exactly the right place.

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Our services in sales consulting

We develop a clear and effective sales strategy aligned to your target markets and growth goals. Together we define target systems, design multi- and omnichannel approaches, and integrate e- and social-commerce structures for future-proof market development.

We optimise your sales organisation holistically. Based on our Customer-Job sales approach, customer-centric processes, targeted sales enablement and professional key-account management, we increase efficiency, transparency and closing strength.

We strengthen your negotiating position sustainably. With clear conversation management, consistent value selling, structured conflict management and practical training, we increase your assertiveness and profitability in customer contact.

We digitalise and automate your sales processes. From structured data acquisition and CRM integration to shop and platform connections as well as sales and marketing automation, we create scalable and efficient structures.

Details on our sales consulting services

Sales strategy
The key to success lies in a clearly defined sales strategy — yet only few companies implement it consistently. Our Sales Excellence study shows: a well-thought-out strategy can increase EBIT by up to 15%. A well-structured target system is also decisive. We help you develop a tailored sales strategy and a systematic target system that puts cross-selling and increasing customer value at its centre.
Sales management
In modern sales management, everything should be aligned to customer value. Visits and discounts must specifically contribute to increasing this value. It's also important to review and optimise existing processes continuously. Marketing and sales should work closely together to implement sales enablement successfully. In addition, value-oriented key-account management should be developed and optimally adapted for particularly important customers.
Negotiation management
Selling has changed. The old formula 'understand your customers' needs and meet them' has been replaced by 'show your customers new possibilities and inspire them to use them.' With the Zurich negotiation model, we show you how value selling and effective conflict management can increase your success. We also offer you an in-house sales trainer and tailored training and coaching approaches that make you considerably more successful in negotiation situations.
Transformation
Customers have often already made up their minds 70% of the way before they speak to a salesperson. That's why it's important to significantly improve data acquisition in your company in order to support sales as effectively as possible. We help you not just to collect postal codes, but to gain valuable information about your customers' attitudes. With our expertise in technology, we support you in integrating a CRM system, connecting shops or platforms as well as AI, and implementing sales and marketing automation.

What is Sales Excellence?

Sales Excellence is a term and a management model that is increasingly establishing itself in sales. Companies have recognised that, alongside sales leadership, they need a specialist function that systematically takes care of the further development of sales.

The rising complexity and demands can be met less and less successfully from sales leadership alone. Sales Excellence supports the systematic analysis and the prioritisation in the transformation.

We have developed our own Sales Excellence Model with connected success factors that is unique and is used in all our consulting projects and training sessions.

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How we work together, built on trust

Analysing your starting situation

Based on our DTC consulting approach, your existing customer-relationship-management concept is analysed in a first step. Through conversations and workshops, an overall overview is created of the intended customer-relationship management, the objectives, the users' competencies, the technical infrastructure and the existing budget.

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Customer-relationship concept

Based on the jointly developed overall overview, customer-relationship management is adapted. Growth goals are defined for improving customer acquisition and increasing customer value. Efficiency goals are also determined, based on the possibilities for automating processes. The current AI support options are likewise critically examined for their added value. Finally, a roadmap for implementation is created.

Selecting CRM software

The overall overview and the customer-relationship concept serve as the basis for selecting the optimal CRM software. Here, a marketing-automation software, or the use of two different systems, may be optimal for you. Whatever it is, our team connects your applications with one another, giving you an individual solution approach.

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Implementation

As part of the implementation, we secure the technical integration for you. A central element is the optimal configuration, especially regarding the customer data fields. It's also important to establish the most powerful automation possible. We also take care of training your employees. Our extensive experience in sales, Sales Excellence and training supports your employees' successful use of the chosen applications.

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CustomersX is a Swiss B2B management consultancy specialising in CRM, pricing and sales. We work with mid-sized companies that want to grow profitably — with clear focus, real data and measurable results. No standard framework. No theory. Only what actually works in your company.

We identify where you're losing revenue — and build the commercial infrastructure to win it back. Whether it's CRM logic, pricing architecture or sales performance, we work directly with your data and processes. The result is growth that is measurable and repeatable.