The podcast emerged from many private discussions. The topic of business-model development and innovation management has received enormous attention over the past decade. Numerous models, frameworks and approaches have been developed. Many initiatives have been launched to enable start-ups to succeed. Corporations have invested large sums in, among other things, IoT, automation and data management in order to keep differentiating themselves successfully in the future. Yet sales usually falls by the wayside. The SalesX und Innovation podcast wants to build a bridge here. It deliberately also talks about theoretical models and frameworks, so that the statements are comprehensible and the conversations are systematic. Sales faces numerous challenges. Not only does e-commerce mean a huge transformation, but sales approaches and technologies in personal selling also have to be mastered. Studies conclude that, in the coming years, only one in three salespeople will make the transformation successfully. Despite its high relevance, companies still engage far too little with the topic of innovation selling and innovative sales approaches. As a result, many business models and value propositions arise that, due to a poor sales approach, will never reach a customer.