Revenue growth
New elements in the price model
Profit growth
Customers rarely make their purchasing decisions purely rationally — they're overwhelmed by the multitude of channels and offerings. This is exactly where price gains importance: it influences growth and profit the most. Yet so far only 2% of companies rely on customer-centric pricing.
With our pricing consulting, based on modern value, relationship and behavioural pricing methods, you help your customers make value-oriented decisions. We enable you to understand precisely the willingness to pay and the actual value of your offerings from the customer's perspective.
In our Customer Purchase Process Analysis, we use state-of-the-art price-measurement methods that adapt individually to your questions. On the basis of these valuable insights, we jointly develop optimal price differentiation and communication — always taking into account the respective customer value and your sales system.
The result? Significant profit increases and a clear competitive advantage. Find out more and put your pricing strategy on the path to success too!
We develop a sound pricing strategy that clearly reflects your added value and strengthens your market position. Through value-stack analyses, clear price positioning and targeted differentiation, we create a sustainable foundation for profitable growth and measurable results.
We support you in systematically designing your price structure. From convincing value arguments to well-thought-out discount and conditions systems and clearly defined target systems and behavioural-pricing approaches, we ensure transparency and assertiveness.
We help you actively manage prices and enforce them successfully in the market. With clear price management, strategic price enforcement and structured conflict management, we secure profitability and competitiveness.
We create transparency about your price performance. Through a structured pricing system, relevant metrics, meaningful dashboards and clearly defined controlling processes, we enable data-based decisions and continuous optimisation.
Customer-centric (value) pricing
Value-added service pricing
Innovative pricing models
Conditions system
Analysing your starting situation
Based on our DTC consulting approach, your existing customer-relationship-management concept is analysed in a first step. Through conversations and workshops, an overall overview is created of the intended customer-relationship management, the objectives, the users' competencies, the technical infrastructure and the existing budget.
Customer-relationship concept
Based on the jointly developed overall overview, customer-relationship management is adapted. Growth goals are defined for improving customer acquisition and increasing customer value. Efficiency goals are also determined, based on the possibilities for automating processes. The current AI support options are likewise critically examined for their added value. Finally, a roadmap for implementation is created.
Selecting CRM software
The overall overview and the customer-relationship concept serve as the basis for selecting the optimal CRM software. Here, a marketing-automation software, or the use of two different systems, may be optimal for you. Whatever it is, our team connects your applications with one another, giving you an individual solution approach.
Implementation
As part of the implementation, we secure the technical integration for you. A central element is the optimal configuration, especially regarding the customer data fields. It's also important to establish the most powerful automation possible. We also take care of training your employees. Our extensive experience in sales, Sales Excellence and training supports your employees' successful use of the chosen applications.
CustomersX is the leading Swiss management consultancy for increasing customer centricity and sales excellence. The company offers consulting on CRM, pricing, sales, customer experience, business model, artificial intelligence and data management. We work with companies across all industries that want to grow profitably or increase the value for their customers. All consultants have extensive experience, and all recommendations are well-founded, based on research and project results.
CustomersX starts from the previously untapped potential of your customers and non-customers. We support you in introducing modern systematics in the areas of business model, CRM, pricing, sales and customer experience management. We then offer comprehensive training. If desired, we implement a CRM/marketing-automation system, a pricing system, artificial intelligence and numerous digital helpers for successful selling.
