Category: Pricing

Why so many companies hesitate before their next price round In most B2B markets, price influences up to 60 percent of purchase decisions. That number is exactly what holds many companies back: if price plays such a big role, how

Price optimization is the single most powerful profit lever there is — and the one companies use least systematically. The most common reason: seven typical pricing mistakes that quietly translate into lost margin, month after month. In this article, CustomersX

Customer-centric pricing for value-added services is not established in many companies. Value-added services arise in day-to-day business, grow with customer requirements, and are delivered operationally. In terms of price, however, they remain fuzzy. They are not understood as products, but

Customer-centric pricing for value-added services is not established in many companies. Value-added services arise in day-to-day business, grow with customer requirements, and are delivered operationally. In terms of price, however, they remain fuzzy. They are not understood as products, but

Customer-centric pricing for value-added services is not established in many companies. Value-added services arise in day-to-day business, grow with customer requirements, and are delivered operationally. In terms of price, however, they remain fuzzy. They are not understood as products, but

In many industries, price increases are currently being considered or carried out. This usually happens due to rising raw-material prices and/or losses during the pandemic. At first glance, that is not unusual. But when, in the past, one raised the

Customers increasingly pay attention to price as a decision aid. So one might think that pricing has a high priority in companies. Unfortunately, that is not the case. While functions such as communication are completely over-emphasised, pricing leads a shadowy