CRM Archives

The Honeymoon Phase in Automotive Sales

A window that opens and closes quickly The honeymoon phase in automotive sales describes the period immediately after vehicle handover. Depending on the brand and customer profile, it lasts from two weeks to two months. It is the moment when

June 29, 2026

CRM

What does a CRM consultant do

What does a CRM consultant actually do in everyday business? The question of what a CRM consultant does keeps coming up. They connect customer strategy, processes and systems. The goal is not the introduction of a tool, but the measurable

April 16, 2026

5 myths about CRM and marketing automation

CRM Customer Centricity

5 myths about CRM and marketing automation

In a LinkedIn survey, 45% of participants state that data protection, technical dangers or the costs argue against installing the tracking code of a CRM / marketing-automation system in a website. Crazy, one might think. Where do these unfounded fears

April 16, 2026

Category: CRM

The Honeymoon Phase in Automotive Sales

What does a CRM consultant do

5 myths about CRM and marketing automation

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