Category: CRM

The silent problem: Half of all patients don’t follow a recommendation The doctor prescribes a treatment. The patient listens attentively, nods, goes home. And then? Studies consistently show that around 50 percent of all patients do not adhere to the

A window that opens and closes quickly The honeymoon phase in automotive sales describes the period immediately after vehicle handover. Depending on the brand and customer profile, it lasts from two weeks to two months. It is the moment when

What does a CRM consultant actually do in everyday business? The question of what a CRM consultant does keeps coming up. They connect customer strategy, processes and systems. The goal is not the introduction of a tool, but the measurable