Rineta Qalaj, Author at CustomersX

FMCG Pricing Strategy

60 percent of your FMCG customers decide mainly on price. And yet the discount is rarely the right answer. How a smart pricing strategy and systematic value-stack management protect your margin. The Price Sensitivity Trap in the FMCG Market Studies

July 13, 2026

CRM CRM

Patient Onboarding with CRM

The silent problem: Half of all patients don’t follow a recommendation The doctor prescribes a treatment. The patient listens attentively, nods, goes home. And then? Studies consistently show that around 50 percent of all patients do not adhere to the

July 6, 2026

CRM CRM

The Honeymoon Phase in Automotive Sales

A window that opens and closes quickly The honeymoon phase in automotive sales describes the period immediately after vehicle handover. Depending on the brand and customer profile, it lasts from two weeks to two months. It is the moment when

June 29, 2026

Pricing

Customer-centric pricing for value-added services

Customer-centric pricing for value-added services is not established in many companies. Value-added services arise in day-to-day business, grow with customer requirements, and are delivered operationally. In terms of price, however, they remain fuzzy. They are not understood as products, but

June 22, 2026