Customer-centric Growth Alliance
Customer-centric Growth Alliance is aimed at decision-makers who want to achieve organic growth systematically — through individually tailored productivity gains in the areas of sales, pricing and CRM.
How the Customer-centric Growth Alliance works
Many companies face the challenge of achieving organic growth. At the same time, consulting projects on individual topics less and less often lead to productivity gains. 30% of the CEOs we surveyed said they want integrative consulting across sales, pricing and CRM management.
After a joint analysis, we accompany you over a longer period, in exactly the scope and at the pace that enables you to achieve the greatest possible growth and a high ROI. We offer the external evaluation of your activities and systematic productivity improvement.
The focus here is on strengthening your employees' competencies. We don't just give recommendations — we embed modern knowledge, methods and processes in your organisation.
Your pace
All decisions are aligned to the powerful customer-value model.
Alliance
The knowledge to set a profitable change in motion.
Your own competencies
Integrating the customer as strongly as possible into value creation.
Improving customer centricity to increase growth is less a project than a transformation process.
We stand by our promise
Average profit increase
Average efficiency increase
Average NPS increase
Our Customer-centric Growth Alliance has helped numerous companies increase their growth significantly.
As a consulting network, we can deploy our top international experts in a targeted way for our clients' questions.
What makes the Customer-centric Growth Alliance so special?
CustomersX is the leading management consultancy in Switzerland for customer centricity. Our expertise in sales, pricing and CRM management is highly valued beyond Switzerland. Through our Schweizerisches Institut für Vertrieb und Handel, we have extensive experience in competency building.
We don't simply support one topic; we identify the central success factors for your company. You decide which topics we support and to what extent. The DOING stays with your employees. We make recommendations and give regular feedback.
Answers to frequently asked questions about our growth system
Most clients see initial improvements within 30–60 days. Significant results are usually achieved within 6–9 months, depending on the scope of implementation.
Our methodology is adaptable across industries. We tailor the approach to your specific customer base and business model.
Our consulting is based on scientifically grounded approaches, all partners have a strongly international track record, our consulting approach relies on high efficiency in collaboration, and we have a very deep understanding of the Swiss market combined with international best practices.
Although we are based in Switzerland, we work with companies throughout Europe, particularly those operating in Switzerland or targeting the Swiss market.
Sales
We support everything from implementing a tailored sales approach, to optimising the sales strategy, customer segmentation and prioritisation, cross-selling activities and organisational setup, negotiation management, the use of social selling or AI in sales, and the integration of e-commerce.
Pricing
We support the determination of customers' value perception and willingness to pay, the optimisation of the pricing strategy, the innovation of the price model, the value-oriented alignment of the discount system, the definition of clear pricing rules, and the application of insights from behavioural pricing.

CRM
We support improving data quality, configuring or newly introducing your CRM of choice, defining automations, integrating AI and connecting further digital helpers, implementing customer segmentation that your competitor doesn't have, and reducing reservations about CRM in your organisation.
CRM Consulting for FMCG
FMCG manufacturers are increasingly losing direct access to their customers. Retail controls the marketing instruments, provides barely usable data, and at the same time increases the pressure. A CRM-based D2C strategy creates exactly the way out that brands need today.