Revenue growth
Productivity gain
Profit growth
In practice, customer centricity is unfortunately too often confused with customer experience or customer relationship management. But it isn't enough to define delightful or as-simple-as-possible experiences. The point is to ensure the company's ability to adapt to changes in customers' purchasing behaviour. As a specialised customer centricity consultancy, we have the tools and experience to support you successfully in your transformation. Improving customer centricity pays off!
We aim for you to make decisions on the basis of customer information, in order to increase both the value for customers and the value for the company. Changes in your company should be made in a targeted and systematic way on the basis of customer information. Our integrative understanding of data, technology and business sets us apart. We also support you in integrating your customers more strongly into value creation. This way, you save costs and achieve considerably more customer-centric results. Our customer centricity consulting is well-founded and has been applied successfully in numerous industries and companies.
Whatever stage of maturity your company's customer centricity is at, our systematic approach helps you identify the potential and shows you how to unlock it.
Are you planning to improve customer centricity in a targeted way? Then you're in exactly the right place!
Analysing your starting situation
Based on our DTC consulting approach, your existing customer-relationship-management concept is analysed in a first step. Through conversations and workshops, an overall overview is created of the intended customer-relationship management, the objectives, the users' competencies, the technical infrastructure and the existing budget.
Customer-relationship concept
Based on the jointly developed overall overview, customer-relationship management is adapted. Growth goals are defined for improving customer acquisition and increasing customer value. Efficiency goals are also determined, based on the possibilities for automating processes. The current AI support options are likewise critically examined for their added value. Finally, a roadmap for implementation is created.
Selecting CRM software
The overall overview and the customer-relationship concept serve as the basis for selecting the optimal CRM software. Here, a marketing-automation software, or the use of two different systems, may be optimal for you. Whatever it is, our team connects your applications with one another, giving you an individual solution approach.
Implementation
As part of the implementation, we secure the technical integration for you. A central element is the optimal configuration, especially regarding the customer data fields. It's also important to establish the most powerful automation possible. We also take care of training your employees. Our extensive experience in sales, Sales Excellence and training supports your employees' successful use of the chosen applications.
CustomersX is a Swiss B2B management consultancy specialising in CRM, pricing and sales. We work with mid-sized companies that want to grow profitably — with clear focus, real data and measurable results. No standard framework. No theory. Only what actually works in your company.
We identify where you're losing revenue — and build the commercial infrastructure to win it back. Whether it's CRM logic, pricing architecture or sales performance, we work directly with your data and processes. The result is growth that is measurable and repeatable.
