Brand Management Asset Management
Wealth AG* is an international asset management company that has been operating successfully in the market for over 30 years. Increasing globalization, the changing customer…
Customer centricity Financial service provider
The bank* is an international financial services provider that wanted to improve its customer focus. After a phase of cost reduction and numerous reorganizations, the…
Price management bank
The bank* has been operating successfully on the Swiss market to date. Increasing competition, the harmonization of offerings, and the growing price focus of customers…
CRM concept service provider
The service provider* is struggling to acquire new customers and retain existing ones. Customers are becoming increasingly price-sensitive and the added value of existing services…
Media business model
The media industry is still in a transformation phase. Swiss media companies have tried out a great many new media business models in the past,…
Brand management service provider
Brand management seems to be somewhat out of fashion due to the hype on the topic of customer experience. However, it is still important to…
CRM Bildung CustomersX
CRM Education
Competition is also increasing in the area of education and training in Switzerland. In this context, the use of more (digital) touchpoints hardly brings any…