The 5 myths about CRM and marketing automation In a...
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Customer Purchasing Process
It is assumed that – regardless of whether B2B or...
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3 data levels of customer centricity
How often have we heard from those responsible in companies...
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Definition Customer Experience Management
Customer experience management is a relatively new construct. The term...
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Brand positioning
Brand positioning, as a condensation of brand identity and as...
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5 Recommendations for price management
Customers are paying more and more attention to price. You...
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Strategy
The development of a strategy is characterized by a high...
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Definition Co-Creation
Service-Dominant Logic has introduced the concept of co-creation or customer...
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Customer Centricity Think Tank 2021
The Customer Centricity Think Tank 2021 was conducted in collaboration...
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Measure customer satisfaction
More than half of all German companies still evaluate customer...
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We offer first-class consulting services on various topics related to customers and sales.