All blog posts about CRM
In the vast majority of industrial companies, prices are determined unsystematically and according to the cost-plus and competition method. As a result, profit potential falls by the wayside in many companies. Customer-oriented price management in…
The 5 myths about CRM and marketing automation In a LinkedIn survey, 45% of participants say privacy, technical hazards, or cost argue against incorporating tracking code from a CRM/marketing automation system into a website. Crazy,…
Best CRM System We are always asked, what is the best CRM system? There are now over 400 CRM systems on the market. Which does not simplify a selection. We spent over 40 hours and…
The service provider* is struggling to acquire new customers and retain existing ones. Customers are becoming increasingly price-sensitive and the added value of existing services is perceived less and less. There has been no investment…
Competition is also increasing in the area of training and further education in Switzerland. In this context, the use of more (digital) touchpoints hardly brings any differentiation. Customer insights are the basis for a company's…