The 5 myths about CRM and marketing automation In a LinkedIn survey, 45% of participants say privacy, technical hazards, or cost argue against incorporating tracking code from a CRM/marketing automation system into a website. Crazy,…
It is assumed that - regardless of whether B2B or B2C - customers have already made an average of 70% of the purchase decision before they make contact with a seller digitally or in person.…
How often have we heard from those responsible in companies "we have so much data, we just need to evaluate it properly"? Improving customer centricity starts with a company's customer data. In this context, the…
Customer experience management is a relatively new construct. The term lacks a clear definition, although it is used extensively, especially in blogs and studies. Thus, it is necessary to define customer experience management. When the…
Brand positioning, as a condensation of brand identity and as a link between brand identity and brand image, plays a very important role in brand management. A brand is worthless unless it has been positioned…