Attitude-behavior gap
In a study, Zalando found out that 65% of customers consider transparency on the topic of sustainability to be important when buying fashion, but only 20% of customers inform themselves. 50% of customers say that…
In a study, Zalando found out that 65% of customers consider transparency on the topic of sustainability to be important when buying fashion, but only 20% of customers inform themselves. 50% of customers say that…
A lot is written about "the VUCA world". Most of the articles come from the areas of business model development and marketing. One area of a company that hardly seems to change is sales. It…
In most organizations, digitalization skills are viewed critically. A Bitkom study shows that the majority of professionals do not consider their skills in the area of digitalization to be sufficient. This assessment is understandable against…
Many industrial companies are currently facing numerous challenges: Supply bottlenecks, rising raw material prices and changing customer requirements are just a few examples. At the same time, many industrial companies are successfully holding their own…
The IT industry is characterized by years of growth. Companies often face the problem that orders cannot be processed or are delayed due to a lack of employees. Not to give the impression that salespeople…