In a study, Zalando found out that 65% of customers consider transparency on the topic of sustainability to be important when buying fashion, but only…

A lot is written about "the VUCA world". Most of the articles come from the areas of business model development and marketing. One area of…

In most organizations, digitalization skills are viewed critically. A Bitkom study shows that the majority of professionals do not consider their skills in the area…

Many industrial companies are currently facing numerous challenges: Supply bottlenecks, rising raw material prices and changing customer requirements are just a few examples. At the…

The IT industry is characterized by years of growth. Companies often face the problem that orders cannot be processed or are delayed due to a…

In our training courses and seminars, we have read more theses on this topic than on customer value. Even after all these years, we are…

And now it is! For over 15 years, Migros has defied all textbooks on strategy and sales. It has thrown all modern management knowledge to…

Key account management is a permanent fixture in sales. In recent years, the existing models have hardly evolved at all. This is surprising given the…

AI or artificial intelligence is said to have great potential in companies. Compared to other departments in companies, sales has not yet been digitalized to…

Artificial intelligence (AI) has revolutionized marketing by opening up new opportunities to optimize and automate processes. From analyzing large amounts of data to automating complex…