Attitude-behavior gap

In a study, Zalando found out that 65% of customers consider transparency on the topic of sustainability to be important when buying fashion, but only 20% of customers inform themselves. 50% of customers say that…

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4 success factors in sales

A lot is written about "the VUCA world". Most of the articles come from the areas of business model development and marketing. One area of a company that hardly seems to change is sales. It…

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Improving skills

In most organizations, digitalization skills are viewed critically. A Bitkom study shows that the majority of professionals do not consider their skills in the area of digitalization to be sufficient. This assessment is understandable against…

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Sales efficiency for industrial companies

Many industrial companies are currently facing numerous challenges: Supply bottlenecks, rising raw material prices and changing customer requirements are just a few examples. At the same time, many industrial companies are successfully holding their own…

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Sales efficiency for IT companies

The IT industry is characterized by years of growth. Companies often face the problem that orders cannot be processed or are delayed due to a lack of employees. Not to give the impression that salespeople…

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