Data management consulting
Wir holen alles aus Deinen Kundendaten raus.
Customer data is a company’s most valuable resource. The growing amounts of data and the connection of new data sources and types are current challenges for data management. Valuable customer data must be available to improve customer orientation. But this transformation of data into customer insights poses major challenges for many companies. CustomersX can help you to set up and maintain the appropriate data management for your use cases or requirements. Because the best data storage does not bring you any advantage – only if the data can also be used and is also used does added value arise. We bring in our expertise to make recommendations for you regarding data architecture, data provision, organization and data governance and to successfully implement them together. Numerous companies in different industries rely on our support in the field of data management consulting.
We can draw on a great deal of expertise, especially when dealing with customer data. Whether for customer surveys, the correct storage of permissions or the construction of a suitable data basis for marketing automation, the display of NBOs or for analytical tasks such as customer segmentation – CustomersX has suitable concepts for the construction of a customer data platform, which includes all available, customer-related data bundled in one place.
Our offer in the field of data management consulting
Ad hoc surveys
We conduct surveys internationally. We use the latest models, software applications and methods for:
1.) Co-creation workshops
2.) Qualitative studies
3.) Quantitative studies
Rolling surveys
We establish annual surveys. We use the latest models, software applications and methods for:
1.) Brand strength measurements
2.) Customer experience surveys
3.) Customer satisfaction studies
software and methods
We provide training and support in the selection of software and methods for e.g:
1.) Online surveys
2.) Price measurements
3.) Customer journey analyses
Statistical Analysis
We support the analysis to create customer insights from data for:
1.) Segmentations
2.) Customer values
3.) Price elasticities
data integration
We connect your different IT systems for fast and secure data exchange:
1.) ERP systems
2.) PIM systems
3.) CRM systems
data warehouse
We set up a data warehouse for you. Our architecture allows optimal data use and maintenance:
1.) External systems
2.) Middleware
3.) DataMarts
Data quality and governance
We create clear rules for data management and data use so that no chaos can arise:
1.) Data cleansing
2.) Data maintenance
3.) Data protection
data platform
Thanks to our high level of statistical expertise, we create automated reports and dashboards for:
1.) Key figures
2.) Key figure system
3.) Flexible evaluation engines
