Brand Management Asset Management

Wealth AG* is an international asset management company that has been operating successfully in the market for over 30 years. Increasing globalization, the changing customer needs of the heir generation and the increase in regulatory…

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Customer orientation Financial service provider

The bank* is an international financial services provider that wanted to improve its customer focus. After a phase of cost reduction and numerous reorganizations, the management set itself the goal of improving customer orientation. As…

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Price management bank

The bank* has been operating successfully on the Swiss market to date. Increasing competition, the harmonization of offerings, and the growing price focus of customers when selecting offers forced the bank to revise its existing…

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CRM concept service provider

The service provider* is struggling to acquire new customers and retain existing ones. Customers are becoming increasingly price-sensitive and the added value of existing services is perceived less and less. There has been no investment…

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Media business model

The media industry is still in a transformation phase. Swiss media companies have tried out a great many new media business models in the past, with few succeeding. Core problem - companies have changed technology…

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