Customer centricity is not to be understood as a state, but as a continuous improvement process. Improving customer orientation sounds good, but it is challenging for many companies. It turns out that the term is…

Price increase Price increases are currently being considered or implemented in many industries. This usually happens due to rising commodity prices and/or losses during the pandemic. At first glance, this is not unusual. In the…

In order to better understand the process for improving customer centricity, the first step is to take a closer look at possible deficits in optimizing customer centricity: Reduction of customer centricity to customer management Too…

Customer segmentation is one of the most discussed concepts in customer relationship management. There have always been customers with different needs and attitudes. Segmentation is designed to help organizations achieve differentiation based on customer relationship…

There are numerous publications on the subject of the business model. At this point, we would like to take a closer look at the core of a business model: the value proposition model. We experience…