Identifying customer needs – but how?
One of the most basic tips for salespeople is to know the customer's needs. Results of a scientific study show how sales managers optimally prepare…
New customers through social selling
New customer acquisition should be based more on predictive analytics and social selling. Studies show that most salespeople have a lot of catching up to…
Customer oriented culture
Customer orientation is now often reduced to culture. All it takes is a customer-centric culture and then the issue of customer orientation virtually flies by…