In our training courses and seminars, we have read more theses on this topic than on customer value. Even after all these years, we are still surprised that this instrument is so rarely found in…

And now it is! For over 15 years, Migros has defied all textbooks on strategy and sales. It has thrown all modern management knowledge to the wind. They were already thinking of questioning the internationally…

Key account management is a permanent fixture in sales. In recent years, the existing models have hardly evolved at all. This is surprising given the numerous changes in practice. Based on our sales consulting, we…

AI or artificial intelligence is said to have great potential in companies. Compared to other departments in companies, sales has not yet been digitalized to any great extent. The question therefore arises: what is the…

Artificial intelligence (AI) has revolutionized marketing by opening up new opportunities to optimize and automate processes. From analyzing large amounts of data to automating complex campaigns, AI can enable significant efficiency gains and more precise…