New customer acquisition should be based more on predictive analytics and social selling. Studies show that most salespeople have a lot of catching up to do in the area of social selling. 90% have not yet received training in this area. This shows that digitization seems to be bypassing people. The sole focus of many companies on digital support for customers falls short of the mark. Salespeople in particular need to be supported digitally. to the article
New customers through social selling
- Post category:Customer Centricity