The service provider* is struggling to acquire new customers and retain existing ones. Customers are becoming increasingly price-sensitive and the added value of existing services is perceived less and less. There has been no investment…
The media industry is still in a transformation phase. Swiss media companies have tried out a great many new media business models in the past, with few succeeding. Core problem - companies have changed technology…
Brand management seems to be somewhat out of fashion due to the hype on the topic of customer experience. However, it is still important to determine a brand positioning that is as differentiating as possible.…
Competition is also increasing in the area of training and further education in Switzerland. In this context, the use of more (digital) touchpoints hardly brings any differentiation. Customer insights are the basis for a company's…
Customer orientation is now often reduced to culture. All it takes is a customer-centric culture and then the issue of customer orientation virtually flies by itself. It's not that simple. But culture does have an…