One of the most basic tips for salespeople is to know the customer's needs. Results of a scientific study show how sales managers optimally prepare their sales force for this task - and how they…
New customer acquisition should be based more on predictive analytics and social selling. Studies show that most salespeople have a lot of catching up to do in the area of social selling. 90% have not…
Wealth AG* is an international asset management company that has been operating successfully in the market for over 30 years. Increasing globalization, the changing customer needs of the heir generation and the increase in regulatory…
The bank* is an international financial services provider that wanted to improve its customer focus. After a phase of cost reduction and numerous reorganizations, the management set itself the goal of improving customer orientation. As…
The bank* has been operating successfully on the Swiss market to date. Increasing competition, the harmonization of offerings, and the growing price focus of customers when selecting offers forced the bank to revise its existing…