Service Blueprint 2022 by Sasa Mlinarevic.Process management builds on the Service Blueprint 2022, which will be presented below. The Service Blueprint 2022 is a design tool that can be used to prototype a service map.…

Alignment of sales and marketing 2022From Aferdita Kadriu"The new reality: marketing needs to know more about sales, sales needs to know more about marketing, and we all need to know more about our customers." (Jill…

Transformation to a customer-centric organization 2022From Senguel VolkanAs part of the Customer Orientation 2022 think tank, Eliana Wüst showed a way to achieve greater customer centricity under the title "Transformation toaCustomer-Oriented Organization".For higher customer centricity,…

Data protection 2021By Darko DjordjevicNo specific definition exists for the term data protection. Rather, it is essentially about protecting information that is not intended for the general public. In data protection, the focus is on…

Market potential of innovations from a financial perspective 2022By Manfred HunzikerWhat is Marketing Automation all about?Field report by Manfred Hunziker from the classroom on the topic of market potential with Nicolas Lehmann from the CAS…