Strategy Consulting
We develop strategies
from the customer
for profitable growth
For us at CustomersX, a strategy is much more than simply a plan. We consider strategy consulting to be our core business. We work with companies in all industries worldwide to develop profitable growth strategies that deliver sustainable results. The focus of our strategic recommendations is not the industry or the offering, but the customer. We support companies in strengthening organic growth and differentiation.
Fields Strategy Consulting
- Business model innovation: Strategic thinking today must also ask whether the current business model is still sustainable. We help identify unresolved jobs-to-be-done and determine their potential.
- Growth strategy: Only one in six companies succeeds in achieving sustainable growth. We support our clients in achieving this goal by defining their core business and focusing on it.
- Corporate strategy: Each corporate strategy contains a company-specific bundle of measures with which the company generates greater value than could be achieved merely from the sum of its individual parts.
- Business unit strategy: Any effective strategy for a business unit starts with deciding where to be active and how to win. Ultimately, the aim is always to unleash the full economic potential of a business unit.
- Offer innovation: We support clients in combining creative and analytical approaches in such a way that innovation impulses are transformed into new offer developments and become tangible in the form of positive customer experiences.
How we support you with our strategy consulting
CustomersX supports its clients in all industries with its expertise in developing and implementing strategies for success.
- We recognize things that remain hidden from others and offer creative solutions that combine extensive experience with deep sector knowledge and clear assessments of how value can be created.
- We work cooperatively and bring lasting skills to your team. We support your organization in making itself strong for change processes.
- We define our success based on your results. We love our work and do it with passion. We care about our clients as people.
CustomersX believes that all value-based strategies:
- must be defined from the customer value
- must strive for sustainable value creation – via leadership positions in selected markets and segments
- Involve deciding whether to play by or challenge the established rules of the industry
- need to identify what success requires in terms of organizational requirements and competencies
- be dynamic and flexible, and have alternatives available so that it can respond appropriately to significant factors influenced by external changes
- must be implementable: Achievable, affordable and targeted
- can be translated into measures and must deliver sustainable results
Reasons for external strategy consulting
Strategy consulting is the supreme discipline of consulting. Nowhere is it more dangerous to try to save on consulting fees than when it comes to the question of the strategic direction of the company. Two questions are central: “What are we today and what do we want to be in the future?” This is inevitably followed by the question: “What do we have to do in order to achieve the defined goals?
Our strategy consulting starts with the customer. We combine the search for new potentials as well as the elimination of existing activities. Our experience shows that many strategies fail because too much attention is paid to potential and too little to current resources and processes. We start from the customer’s jobs-to-be-done, determine the potential customer value and then identify the organizational implementation. We do not orient ourselves to industries or other companies, but only to the customers or potential customers in the respective markets. In doing so, we combine offerings, customer relationship management, brand and experiences to ensure optimal differentiation.
A second argument speaks for the involvement of an external strategy consultancy as a companion, perhaps even as a driver of the strategy process: the widespread operational blindness. The patterns of the past, so often successful, become sacred Dominant Logics that are more likely to be shaken by outsiders. If you do something rarely, you usually don’t do it well. If you do something over and over again and using the multiplier effect, you do it better. Strategy consulting is no exception. Best practices and professionalism in analysis and strategy design should not be waived.
