Service Blueprint 2022 by Sasa Mlinarevic.Process management builds on the Service Blueprint 2022, which will be presented below. The Service Blueprint 2022 is a design…

Alignment of sales and marketing 2022From Aferdita Kadriu"The new reality: marketing needs to know more about sales, sales needs to know more about marketing, and…

Transformation to a customer-centric organization 2022From Senguel VolkanAs part of the Customer Orientation 2022 think tank, Eliana Wüst showed a way to achieve greater customer…

Data protection 2021By Darko DjordjevicNo specific definition exists for the term data protection. Rather, it is essentially about protecting information that is not intended for…

Market potential of innovations from a financial perspective 2022By Manfred HunzikerWhat is Marketing Automation all about?Field report by Manfred Hunziker from the classroom on the…

Sales Enablement 2022From Naico Di ChiaraSales Enablement. Relevant also in 2022? Absolutely. Sales and marketing are merging more and more in the long term. Also…

CRM for the salesperson 2022By Cédric MüllerThe ever-increasing complexity of sales presents salespeople with a challenge. Complexity makes decisions harder to make. Economic processes are…