Our articles

Current topics relevant to practice for you!

We make our project experience and research collaborations available here in the form of publications and opinion papers. In addition, the Sales Excellence studies of the past years can be obtained. The publications are based on our subject areas of customer orientation, sales excellence and retail excellence.

We hope you enjoy our publications.

CustomersX Sales Excellence Studie 2024

Sales Excellence Study 2024

Sales Excellence Studie 2022 CustomersX

Sales Excellence Study 2022

Sales Excellence CustomersX

Presentation of our Sales Excellence approach and the respective success factors per dimension.

Erfolgsfaktoren Kundenorientierung CustomersX

Quantitative evaluation of possible success factors for improving customer orientation.

CRM Datenanalyse CustomersX

The future of CRM lies in customer data analysis.

Reorganisation Kundendaten CustomersX

Customer data as an influencing factor for reorganizations in marketing and sales.

Preismessung Geschäftsmodell CustomersX

Use of customer-oriented price measurement for the evaluation of the existing or future business model.

Erfolgsfaktoren-Digitalisierung-persoenlicher-Verkauf-CustomersX

Success factors for the digitalization of personal selling.

Sales_Excellence-Digitalisierung

Using sales excellence to digitize personal selling.