{"id":9956,"date":"2022-08-29T08:12:22","date_gmt":"2022-08-29T08:12:22","guid":{"rendered":"https:\/\/customersx.ch\/uncategorized-en\/2022\/data-protection-2021\/"},"modified":"2022-08-29T08:12:27","modified_gmt":"2022-08-29T08:12:27","slug":"data-protection-2021","status":"publish","type":"post","link":"https:\/\/customersx.ch\/en\/uncategorized-en\/2022\/data-protection-2021\/","title":{"rendered":"Data protection 2021"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9956\" class=\"elementor elementor-9956\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-705fb22 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"705fb22\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18f465e\" data-id=\"18f465e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f892892 elementor-widget elementor-widget-text-editor\" data-id=\"f892892\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Data protection 2021<\/h1><p>By Darko Djordjevic<\/p><p>No specific definition exists for the term data protection. Rather, it is essentially about protecting information that is not intended for the general public. In data protection, the focus is on information that is directly or indirectly related to a specific person. Simply explained, data protection describes the protection against improper data processing and the protection of the right to informational self-determination enshrined in the German Basic Law.<\/p><p>This includes, for example, personal and private data. In particular, the following data are considered personal data. However, a distinction is made between direct and indirect personal data<\/p><p>Direct personal data<\/p><ul><li>Name, first name<\/li><li>AHV number<\/li><li>Biometric data (e.g. fingerprint)<\/li><li>E-mail address<\/li><li>Address<\/li><li>Phone number<\/li><li>Date of birth<\/li><li>Login\/online identifications<\/li><\/ul><p>Indirect personal data<\/p><ul><li>Economic data (e.g. credit card number)<\/li><li>IP address$<\/li><li>Cultural or social information<\/li><li>Physical, genetic and mental data<\/li><li>Pseudonymized data<\/li><li>Geo data<\/li><\/ul><p>Furthermore, there are other data worthy of protection with regard to fundamental rights and freedoms.<\/p><ul><li>Data on religious, ideological, political or trade union views or activities<\/li><li>Data about health, privacy, sexual orientation, or racial or ethnic origin<\/li><li>genetic data<\/li><li>biometric data that uniquely identify a natural person &#8211; data on administrative and criminal prosecutions or sanctions<\/li><li>Data on social assistance measures<\/li><li>Data from children under 16<\/li><\/ul><p>Legal situation<\/p><p>The Data Protection Act (DPA) is a Swiss framework law and as such allows a great deal of leeway in the assessment of data and privacy protection violations. In addition to the DSG, Swiss companies often also come into contact with the DSGVO (EU General Data Protection Regulation). Both the EU and Switzerland also have special &#8220;shield agreements&#8221; with the U.S. authorities, which are theoretically still in force. There are some differences between the Swiss DPA and the European GDPR. Here are now the most important ones shown:<\/p><p>CH DSG<\/p><ul><li>Collecting and processing pers. Data basically allowed (with restrictions)<\/li><li>Consent not required<\/li><li>Fines up to CHF 250,000, personal<\/li><li>Violation = application offense<\/li><li>Duty to inform<\/li><\/ul><p>GDPR<\/p><ul><li>Collecting and processing pers. Data prohibited in principle<\/li><li>Consent required<\/li><li>Fines up to \u20ac 20 million or 4% of sales<\/li><li>Violation = official offense<\/li><li>Duty to inform<\/li><\/ul><p>The cookie problem<\/p><ul><li>The information stored in cookies can uniquely identify a website visitor and is therefore personal information.<\/li><li>Cookies can be set by any web server that delivers a piece of web page content (images, text, JavaScript, etc.).<\/li><li>With each new download of content from this web server, the existing cookie is sent back to the web server and the cookie can be updated.<\/li><li>Cookies can also be set, read and modified by the code on the website (e.g. with JavaScript)<\/li><\/ul><p><strong>Key lessons learned<\/strong><\/p><ul><li>Personal data should be treated like a hot potato. You don&#8217;t want them if you don&#8217;t need them.<\/li><li>Every record with personal data over which one has control increases responsibility.<\/li><li>Every reasonable measure should be taken to protect the data (encryption, hashing, access control, pseudonymization, etc.).<\/li><li>Record when a data subject has given consent to processing and for what purpose.<\/li><li>Data may only be used for the purpose for which consent was obtained.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e80acc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"3e80acc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d59f862\" data-id=\"d59f862\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe4318c elementor-widget elementor-widget-spacer\" data-id=\"fe4318c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f79f359 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f79f359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89f07fb elementor-widget elementor-widget-spacer\" data-id=\"89f07fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f22cd03 elementor-widget elementor-widget-heading\" data-id=\"f22cd03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Study offers of the HWZ on this topic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aced075 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"aced075\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6294530\" data-id=\"6294530\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe415fb elementor-widget elementor-widget-image\" data-id=\"fe415fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fh-hwz.ch\/produkt\/mas-sales-excellence\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"243\" src=\"https:\/\/customersx.ch\/wp-content\/uploads\/2021\/03\/Sales_Excellence_HWZ-300x243.png\" class=\"attachment-medium size-medium wp-image-6791\" alt=\"MAS Sales Excellence HWZ\" srcset=\"https:\/\/customersx.ch\/wp-content\/uploads\/2021\/03\/Sales_Excellence_HWZ-300x243.png 300w, https:\/\/customersx.ch\/wp-content\/uploads\/2021\/03\/Sales_Excellence_HWZ-768x623.png 768w, https:\/\/customersx.ch\/wp-content\/uploads\/2021\/03\/Sales_Excellence_HWZ.png 899w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87e7bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"87e7bb5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2e9225\" data-id=\"a2e9225\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3209f67 elementor-widget elementor-widget-spacer\" data-id=\"3209f67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1531e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"c1531e0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-ebf4cf9\" data-id=\"ebf4cf9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efa14eb elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"efa14eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/fh-hwz.ch\/produkt\/cas-sales-management\/\" target=\"_blank\" tabindex=\"-1\"><img decoding=\"async\" width=\"300\" height=\"224\" src=\"https:\/\/customersx.ch\/wp-content\/uploads\/2021\/03\/Sales_Management_HWZ-e1641547630467-300x224.png\" class=\"attachment-medium size-medium wp-image-6793\" alt=\"CAS Sales Management HWZ\" srcset=\"https:\/\/customersx.ch\/wp-content\/uploads\/2021\/03\/Sales_Management_HWZ-e1641547630467-300x224.png 300w, https:\/\/customersx.ch\/wp-content\/uploads\/2021\/03\/Sales_Management_HWZ-e1641547630467-768x575.png 768w, https:\/\/customersx.ch\/wp-content\/uploads\/2021\/03\/Sales_Management_HWZ-e1641547630467.png 897w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/fh-hwz.ch\/produkt\/cas-sales-management\/\" target=\"_blank\">CAS Sales Mangement HWZ<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-4f0930c\" data-id=\"4f0930c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1158a60 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"1158a60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/fh-hwz.ch\/produkt\/cas-digital-sales\/\" target=\"_blank\" tabindex=\"-1\"><img decoding=\"async\" width=\"300\" height=\"171\" src=\"https:\/\/customersx.ch\/wp-content\/uploads\/2021\/03\/Digital_Sales_HWZ-e1641547217892-300x171.png\" class=\"attachment-medium size-medium wp-image-6794\" alt=\"CAS Digital Sales HWZ\" srcset=\"https:\/\/customersx.ch\/wp-content\/uploads\/2021\/03\/Digital_Sales_HWZ-e1641547217892-300x171.png 300w, https:\/\/customersx.ch\/wp-content\/uploads\/2021\/03\/Digital_Sales_HWZ-e1641547217892-768x437.png 768w, https:\/\/customersx.ch\/wp-content\/uploads\/2021\/03\/Digital_Sales_HWZ-e1641547217892.png 883w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/fh-hwz.ch\/produkt\/cas-digital-sales\/\" target=\"_blank\">CAS Digital Sales HWZ<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-055be34\" data-id=\"055be34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3c0bd5 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"a3c0bd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/fh-hwz.ch\/produkt\/cas-selling-innovation\/\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"215\" src=\"https:\/\/customersx.ch\/wp-content\/uploads\/2021\/03\/Selling_Innovation_HWZ_neu-e1641547507465-300x215.png\" class=\"attachment-medium size-medium wp-image-6796\" alt=\"CAS Selling Innovation HWZ\" srcset=\"https:\/\/customersx.ch\/wp-content\/uploads\/2021\/03\/Selling_Innovation_HWZ_neu-e1641547507465-300x215.png 300w, https:\/\/customersx.ch\/wp-content\/uploads\/2021\/03\/Selling_Innovation_HWZ_neu-e1641547507465-768x550.png 768w, https:\/\/customersx.ch\/wp-content\/uploads\/2021\/03\/Selling_Innovation_HWZ_neu-e1641547507465.png 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/fh-hwz.ch\/produkt\/cas-selling-innovation\/\" target=\"_blank\">CAS Selling Innovation HWZ<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-0bad988\" data-id=\"0bad988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f62b92 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"1f62b92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/fh-hwz.ch\/produkt\/cas-customer-relationship-management\/\" target=\"_blank\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"191\" src=\"https:\/\/customersx.ch\/wp-content\/uploads\/2021\/03\/Customer_Relationship_Management_CRM_HWZ-e1641547458655-300x191.png\" class=\"attachment-medium size-medium wp-image-6795\" alt=\"CAS Customer Relationship Management CRM HWZ\" srcset=\"https:\/\/customersx.ch\/wp-content\/uploads\/2021\/03\/Customer_Relationship_Management_CRM_HWZ-e1641547458655-300x191.png 300w, https:\/\/customersx.ch\/wp-content\/uploads\/2021\/03\/Customer_Relationship_Management_CRM_HWZ-e1641547458655-768x490.png 768w, https:\/\/customersx.ch\/wp-content\/uploads\/2021\/03\/Customer_Relationship_Management_CRM_HWZ-e1641547458655.png 880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/fh-hwz.ch\/produkt\/cas-customer-relationship-management\/\" target=\"_blank\">CAS CRM  <br>HWZ<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd6d021 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"fd6d021\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59e0aba\" data-id=\"59e0aba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c74bc2c elementor-widget elementor-widget-spacer\" data-id=\"c74bc2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be68756 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"be68756\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16a8cba elementor-widget elementor-widget-heading\" data-id=\"16a8cba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More information about our Sales Excellence approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21f8c22 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"21f8c22\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e320db\" data-id=\"0e320db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb7dddd elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"eb7dddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/customersx.ch\/sales-excellence\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2610\" src=\"https:\/\/customersx.ch\/wp-content\/uploads\/2019\/04\/Sales_Excellence_Modell_HWZ.png\" class=\"elementor-animation-pulse attachment-full size-full wp-image-6677\" alt=\"Sales Excellence Model CustomersX\" srcset=\"https:\/\/customersx.ch\/wp-content\/uploads\/2019\/04\/Sales_Excellence_Modell_HWZ.png 2560w, https:\/\/customersx.ch\/wp-content\/uploads\/2019\/04\/Sales_Excellence_Modell_HWZ-294x300.png 294w, https:\/\/customersx.ch\/wp-content\/uploads\/2019\/04\/Sales_Excellence_Modell_HWZ-1004x1024.png 1004w, https:\/\/customersx.ch\/wp-content\/uploads\/2019\/04\/Sales_Excellence_Modell_HWZ-768x783.png 768w, https:\/\/customersx.ch\/wp-content\/uploads\/2019\/04\/Sales_Excellence_Modell_HWZ-1507x1536.png 1507w, https:\/\/customersx.ch\/wp-content\/uploads\/2019\/04\/Sales_Excellence_Modell_HWZ-2009x2048.png 2009w, https:\/\/customersx.ch\/wp-content\/uploads\/2019\/04\/Sales_Excellence_Modell_HWZ-20x20.png 20w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\"><a href=\"https:\/\/customersx.ch\/sales-excellence\/\">Sales Excellence Model<\/a><\/h4><p class=\"elementor-image-box-description\">Sales excellence is becoming more and more important in practice. Get an overview of our approach and take advantage of the many resources.  <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0d799b elementor-widget elementor-widget-spacer\" data-id=\"d0d799b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c44a8a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2c44a8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Data protection 2021 By Darko Djordjevic No specific definition exists for the term data protection. Rather, it is essentially about protecting information that is not intended for the general public. In data protection, the focus is on information that is directly or indirectly related to a specific person. Simply explained, data protection describes the protection against improper data processing and the protection of the right to informational self-determination enshrined in the German Basic Law. This includes, for example, personal and private data. In particular, the following data are considered personal data. However, a distinction is made between direct and indirect personal data Direct personal data Name, first name AHV number Biometric data (e.g. fingerprint) E-mail address Address Phone number Date of birth Login\/online identifications Indirect personal data Economic data (e.g. credit card number) IP address$ Cultural or social information Physical, genetic and mental data Pseudonymized data Geo data Furthermore, there are other data worthy of protection with regard to fundamental rights and freedoms. Data on religious, ideological, political or trade union views or activities Data about health, privacy, sexual orientation, or racial or ethnic origin genetic data biometric data that uniquely identify a natural person &#8211; data on administrative and criminal prosecutions or sanctions Data on social assistance measures Data from children under 16 Legal situation The Data Protection Act (DPA) is a Swiss framework law and as such allows a great deal of leeway in the assessment of data and privacy protection violations. In addition to the DSG, Swiss companies often also come into contact with the DSGVO (EU General Data Protection Regulation). Both the EU and Switzerland also have special &#8220;shield agreements&#8221; with the U.S. authorities, which are theoretically still in force. There are some differences between the Swiss DPA and the European GDPR. Here are now the most important ones shown: CH DSG Collecting and processing pers. Data basically allowed (with restrictions) Consent not required Fines up to CHF 250,000, personal Violation = application offense Duty to inform GDPR Collecting and processing pers. Data prohibited in principle Consent required Fines up to \u20ac 20 million or 4% of sales Violation = official offense Duty to inform The cookie problem The information stored in cookies can uniquely identify a website visitor and is therefore personal information. Cookies can be set by any web server that delivers a piece of web page content (images, text, JavaScript, etc.). With each new download of content from this web server, the existing cookie is sent back to the web server and the cookie can be updated. Cookies can also be set, read and modified by the code on the website (e.g. with JavaScript) Key lessons learned Personal data should be treated like a hot potato. You don&#8217;t want them if you don&#8217;t need them. Every record with personal data over which one has control increases responsibility. Every reasonable measure should be taken to protect the data (encryption, hashing, access control, pseudonymization, etc.). Record when a data subject has given consent to processing and for what purpose. Data may only be used for the purpose for which consent was obtained. Study offers of the HWZ on this topic CAS Sales Mangement HWZ CAS Digital Sales HWZ CAS Selling Innovation HWZ CAS CRM HWZ More information about our Sales Excellence approach Sales Excellence Model Sales excellence is becoming more and more important in practice. Get an overview of our approach and take advantage of the many resources.<\/p>\n","protected":false},"author":1,"featured_media":6833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"right-sidebar","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"cs-4","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ofc_meta_disable_footer_callout":"","ofc_meta_callout_button_url":"","ofc_meta_callout_button_txt":"","ofc_meta_callout_text":"","ofc_enable_fullscreen":"disable","ofc_fullscreen_speed":0,"ofc_fullscreen_nav":"enable","ofc_fullscreen_nav_pos":"right","ofc_fullscreen_nav_color":"","ofc_fullscreen_nav_tooltip_color":"","ofc_fullscreen_responsive":0,"osh_disable_topbar_sticky":"default","osh_disable_header_sticky":"default","osh_sticky_header_style":"default","osh_sticky_header_effect":"","osh_custom_sticky_logo":0,"osh_custom_retina_sticky_logo":0,"osh_custom_sticky_logo_height":0,"osh_background_color":"","osh_links_color":"","osh_links_hover_color":"","osh_links_active_color":"","osh_links_bg_color":"","osh_links_hover_bg_color":"","osh_links_active_bg_color":"","osh_menu_social_links_color":"","osh_menu_social_hover_links_color":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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