{"id":9998,"date":"2022-08-29T08:33:20","date_gmt":"2022-08-29T08:33:20","guid":{"rendered":"https:\/\/customersx.ch\/customer-centricity-canvas\/"},"modified":"2025-02-12T21:38:28","modified_gmt":"2025-02-12T20:38:28","slug":"customer-centricity-canvas","status":"publish","type":"page","link":"https:\/\/customersx.ch\/en\/customer-centricity-canvas\/","title":{"rendered":"Customer Centricity Canvas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9998\" class=\"elementor elementor-9998 elementor-1960\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a22407 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"8a22407\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-a9c5b2e\" data-id=\"a9c5b2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18912c4 elementor-widget elementor-widget-spacer\" data-id=\"18912c4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28aa8e2 elementor-widget elementor-widget-heading\" data-id=\"28aa8e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Customer Centricity Canvas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba83ff elementor-widget elementor-widget-text-editor\" data-id=\"6ba83ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Systematically improve customer orientation to move into new dimensions.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2cdd9a elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"f2cdd9a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-95bcc76\" data-id=\"95bcc76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf9f1c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"cf9f1c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-febe0ac\" data-id=\"febe0ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e6a13c elementor-widget elementor-widget-spacer\" data-id=\"8e6a13c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-949a953 elementor-widget elementor-widget-heading\" data-id=\"949a953\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Customer Centricity Canvas: Customer Orientation in Compact Form<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d4beaf elementor-widget elementor-widget-text-editor\" data-id=\"4d4beaf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Putting the potential for improving customer orientation compactly on a sheet of paper. You can&#8217;t, you say? With the Customer Centricity Canvas (short: CCC) you focus on the essential elements and can thereby systematically improve your customer orientation. The framework was published in the book <a href=\"https:\/\/www.springer.com\/de\/book\/9783658201753\" target=\"_blank\" rel=\"noopener\">Customer Orientation<\/a>. Since then, it has become very popular for analyzing and improving customer orientation.<\/p>\n<p>Every company is well advised to improve its customer orientation if profits and growth are to be continuously increased. The Customer Centricity Canvas helps to bring all essential elements of customer orientation into a comprehensible system. Against the background of usually several optimization potentials, one can thus quickly compare different options for improving customer orientation.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0605ed elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"f0605ed\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8ee2c2f\" data-id=\"8ee2c2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c6d2f5 elementor-widget elementor-widget-spacer\" data-id=\"6c6d2f5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34de364 elementor-widget elementor-widget-heading\" data-id=\"34de364\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advantages of the CCC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30f8a78 elementor-widget elementor-widget-text-editor\" data-id=\"30f8a78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li>The abstract term &#8220;customer orientation&#8221; is given a concrete regulatory framework<\/li>\n<li>The structure of the CCC is very simple<\/li>\n<li>Due to its size, all parties involved are forced to &#8220;cut to the chase&#8221;<\/li>\n<li>Determine the potential for improving customer orientation on a site<\/li>\n<li>You recognize dependencies better<\/li>\n<li>Share your rating with others  <\/li>\n<li>Prioritize the different potentials and secure a clear focus in the transformation<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-310f310 elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"310f310\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-25cb2ab\" data-id=\"25cb2ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aeed0ed elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"aeed0ed\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9622d20 elementor-widget elementor-widget-image\" data-id=\"9622d20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/customersx.ch\/wp-content\/uploads\/2020\/06\/Customer_Centricity_Canvas_Vorlage.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/customersx.ch\/wp-content\/uploads\/2020\/05\/Customer-Centricity-Canvas-CustomersX.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a1f194 elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"3a1f194\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d731a0c\" data-id=\"d731a0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b8b752 elementor-widget elementor-widget-spacer\" data-id=\"8b8b752\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd31ec4 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"bd31ec4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b88c84d\" data-id=\"b88c84d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d24b331 elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"d24b331\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75258bf elementor-widget elementor-widget-text-editor\" data-id=\"75258bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here you can download the canvas as a PDF document.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80c9144 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"80c9144\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/customersx.ch\/wp-content\/uploads\/2020\/06\/CustomersX_Customer_Centricity_Canvas_Vorlage.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Canvas<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-726498e\" data-id=\"726498e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c8792a elementor-widget elementor-widget-spacer\" data-id=\"0c8792a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b253603 elementor-widget elementor-widget-image\" data-id=\"b253603\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/customersx.ch\/wp-content\/uploads\/2020\/06\/CustomersX_Customer_Centricity_Canvas_Vorlage.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/customersx.ch\/wp-content\/uploads\/2020\/06\/Customer_Centricity_Canvas_CustomersX-1024x768.png\" class=\"attachment-large size-large wp-image-6735\" alt=\"Customer Centricity Canvas CustomersX\" srcset=\"https:\/\/customersx.ch\/wp-content\/uploads\/2020\/06\/Customer_Centricity_Canvas_CustomersX-1024x768.png 1024w, https:\/\/customersx.ch\/wp-content\/uploads\/2020\/06\/Customer_Centricity_Canvas_CustomersX-300x225.png 300w, https:\/\/customersx.ch\/wp-content\/uploads\/2020\/06\/Customer_Centricity_Canvas_CustomersX-768x576.png 768w, https:\/\/customersx.ch\/wp-content\/uploads\/2020\/06\/Customer_Centricity_Canvas_CustomersX-1536x1152.png 1536w, https:\/\/customersx.ch\/wp-content\/uploads\/2020\/06\/Customer_Centricity_Canvas_CustomersX-2048x1536.png 2048w, https:\/\/customersx.ch\/wp-content\/uploads\/2020\/06\/Customer_Centricity_Canvas_CustomersX-20x15.png 20w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a12b56f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"a12b56f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-301d411\" data-id=\"301d411\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02e024c elementor-widget elementor-widget-spacer\" data-id=\"02e024c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8739742 elementor-widget elementor-widget-heading\" data-id=\"8739742\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Application areas of the Customer Centricity Canvas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0c9a2e elementor-widget elementor-widget-text-editor\" data-id=\"c0c9a2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The CCC is a universal tool for the structured analysis of a company&#8217;s customer orientation. It is suitable as a tool for the following exemplary tasks:<\/p>\n<ul>\n<li>Discuss potentials for improving customer orientation<\/li>\n<li>Elaborate different transformation approaches to improve customer orientation<\/li>\n<li>Shaping the digital transformation of your company in a customer-oriented way<\/li>\n<li>Establish and strengthen customer orientation as a &#8220;belief system&#8221; in your company<\/li>\n<\/ul>\n<p>The CCC is a suitable method whenever several people in a room need a common understanding about how to improve customer orientation.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cec40e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"cec40e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e62d8c\" data-id=\"2e62d8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-623e49e elementor-widget elementor-widget-heading\" data-id=\"623e49e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Preparation and implementation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec13be elementor-widget elementor-widget-text-editor\" data-id=\"5ec13be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To work with the CCC, you should make the following preparations:<\/p>\n<ul>\n<li>Pre-evaluation of the customer orientation of your company with the <a href=\"https:\/\/customersx.ch\/customer-centricity-maturity-check\/\">Customer Centricity Maturity Check<\/a><\/li>\n<li>Sticky notes, pens<\/li>\n<li>CCC template in DIN A0, A1 or A2<a href=\"https:\/\/customersx.ch\/wp-content\/uploads\/2020\/06\/CustomersX_Customer_Centricity_Canvas_Vorlage.pdf\" target=\"_blank\" rel=\"noopener\">(download<\/a>)<\/li>\n<li>Surfaces \/ walls for hanging the canvas<\/li>\n<li>3-4 hours time  <\/li>\n<\/ul>\n<p>If you plan to use it in larger groups, e.g. as part of a workshop, then it is advisable to involve a moderator. This can help you to take new perspectives and structure the work better. However, you can learn the basic mechanics of the CCC yourself.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d28297 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"2d28297\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0750161\" data-id=\"0750161\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4bc0d9 elementor-widget elementor-widget-heading\" data-id=\"a4bc0d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design and structure of the Customer Centricity Canvas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ed82b9 elementor-widget elementor-widget-text-editor\" data-id=\"9ed82b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Customer Centricity Canvas divides customer orientation into four building blocks. At the core of CCC is value generation (co-creation) with the customer. The left-hand side shows what is required in the company to achieve value for the customer and the company. In contrast, the right-hand side of the CCC documents how to optimize customer management in order to increase profit and growth.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed63610 elementor-widget elementor-widget-heading\" data-id=\"ed63610\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer Value-based Decision Making<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d629c0 elementor-widget elementor-widget-text-editor\" data-id=\"3d629c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customer orientation is based on a high level of understanding of customers&#8217; needs and value to the company. This understanding must be condensed into a customer value model. In addition, the existing decision-making processes and decisions must be analyzed to determine whether the customer value analyses are also used for the respective decisions. This area determines the potential to better align decisions with customer value. The following questions will help you determine potentials:<\/p>\n<ul>\n<li>Do we have valuable customer insights that help us differentiate ourselves from the competition?<\/li>\n<li>What additional customer insights should we gain?<\/li>\n<li>How can we improve our customer value model?<\/li>\n<li>How can we optimize our decision-making processes?<\/li>\n<li>Which decisions should be more closely aligned with customer value?<\/li>\n<\/ul>\n<p>The customer value model is one of the key success factors for improving customer orientation. This requires valuable customer insights and the analysis results should be used in as many decisions as possible.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b090c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"2b090c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4562674\" data-id=\"4562674\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e28e26c elementor-widget elementor-widget-heading\" data-id=\"e28e26c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer-centric transformation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5014aa elementor-widget elementor-widget-text-editor\" data-id=\"d5014aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In most companies, customer orientation is misunderstood as customer management or even just customer experience management. Improving customer orientation requires the company to adapt to changes in customer buying behavior. The adaptability (responsiveness) of a company is another important success factor for improving customer orientation. In this area, the potentials are determined which elements of the company are to be transformed. The following questions will help you determine potentials:<\/p>\n<ul>\n<li>How can the attitude and behavior of employees be made more customer-oriented?<\/li>\n<li>How should leadership and culture be adapted to strengthen customer orientation as a belief system in the company?<\/li>\n<li>Which competencies are missing in the company to improve customer orientation?<\/li>\n<li>How should the structure and processes be changed to strengthen customer orientation?<\/li>\n<li>How can the company&#8217;s network help to improve its own customer orientation?<\/li>\n<li>What needs to be changed in the IT infrastructure and IT systems to increase customer orientation?<\/li>\n<\/ul>\n<p>Before customer management is adapted, it is always necessary to transform the respective areas in the company first. In this area, the challenge is to use rigorous prioritization to gain a shared understanding of what needs to be transformed in the business to improve customer centricity.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f84d29 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"4f84d29\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbb6db9\" data-id=\"fbb6db9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82ef4d6 elementor-widget elementor-widget-heading\" data-id=\"82ef4d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Co-creation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07ab6a6 elementor-widget elementor-widget-text-editor\" data-id=\"07ab6a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Value is only ever created by the customer&#8217;s use of offerings. Customer-oriented companies therefore try to integrate the customer as much as possible into the value creation process. The amount of co-creation is another success factor for improving customer focus. In this area, the potentials are determined as to how the customer can be integrated more strongly into the service production and marketing. The following questions will help you determine potentials:<\/p>\n<ul>\n<li>How can co-creation be used more for proposal design?<\/li>\n<li>How can co-creation be used more for the production of the offer?<\/li>\n<li>How can co-creation be used more to sell the offering?<\/li>\n<li>How can co-creation be used more to support other customers?<\/li>\n<\/ul>\n<p>Customer-oriented companies do not see themselves as value creators, but the customer. Therefore, it is important to continuously determine potentials on how co-creation can be increased in the company across the four dimensions.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6f04ef elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"a6f04ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4968945\" data-id=\"4968945\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69a1093 elementor-widget elementor-widget-heading\" data-id=\"69a1093\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d0983b elementor-widget elementor-widget-text-editor\" data-id=\"5d0983b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customer management is very often mistakenly equated with customer orientation. However, before customer management can be improved, existing potential must be realized in the other three areas. Value creation, in the sense of growth and profit in customer relationship management, only occurs when the company has been successfully transformed. This area determines the potential for improving the value of the customer relationship for both the customer and the company. The following questions will help you determine potentials:<\/p>\n<ul>\n<li>What should we change about the business model?<\/li>\n<li>What should we adjust about the market development strategy?<\/li>\n<li>Does the brand positioning need to be changed?<\/li>\n<li>How to improve customer relationship management?<\/li>\n<li>How can the customer experience be optimized?<\/li>\n<li>How should the design of the 4Ps be changed?<\/li>\n<\/ul>\n<p>Winning a new customer is many times more expensive than getting an existing customer to buy again. This assumes that your customer management is optimally aligned and that you have invested in the right customer relationships. Customer Management is therefore the externally tangible part of your efforts to improve customer orientation.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5424429 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"5424429\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6879a14\" data-id=\"6879a14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51ed1a4 elementor-widget elementor-widget-heading\" data-id=\"51ed1a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion - The CCC accelerates and systematizes discussions on improving customer orientation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-019b8ea elementor-widget elementor-widget-text-editor\" data-id=\"019b8ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Customer Centricity Canvas is a very effective tool to discuss the potentials to improve customer centricity in a simple, visually appealing and systematic way. The greater added value is that teams gain a common language and understanding about the importance of individual elements. In the discussions, each participant also becomes aware that customer orientation is a system in which all blocks build on each other and are interdependent. Therefore, the CCC is a great tool to plan the (digital) transformation of a company.<\/p>\n<p>Good luck!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68fa6ea elementor-widget elementor-widget-spacer\" data-id=\"68fa6ea\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Customer Centricity Canvas Systematically improve customer orientation to move into new dimensions. The Customer Centricity Canvas: Customer Orientation in Compact Form Putting the potential for improving customer orientation compactly on a sheet of paper. You can&#8217;t, you say? With the Customer Centricity Canvas (short: CCC) you focus on the essential elements and can thereby systematically improve your customer orientation. The framework was published in the book Customer Orientation. Since then, it has become very popular for analyzing and improving customer orientation. Every company is well advised to improve its customer orientation if profits and growth are to be continuously increased. The Customer Centricity Canvas helps to bring all essential elements of customer orientation into a comprehensible system. Against the background of usually several optimization potentials, one can thus quickly compare different options for improving customer orientation. Advantages of the CCC The abstract term &#8220;customer orientation&#8221; is given a concrete regulatory framework The structure of the CCC is very simple Due to its size, all parties involved are forced to &#8220;cut to the chase&#8221; Determine the potential for improving customer orientation on a site You recognize dependencies better Share your rating with others Prioritize the different potentials and secure a clear focus in the transformation Here you can download the canvas as a PDF document. Download Canvas Application areas of the Customer Centricity Canvas The CCC is a universal tool for the structured analysis of a company&#8217;s customer orientation. It is suitable as a tool for the following exemplary tasks: Discuss potentials for improving customer orientation Elaborate different transformation approaches to improve customer orientation Shaping the digital transformation of your company in a customer-oriented way Establish and strengthen customer orientation as a &#8220;belief system&#8221; in your company The CCC is a suitable method whenever several people in a room need a common understanding about how to improve customer orientation. Preparation and implementation To work with the CCC, you should make the following preparations: Pre-evaluation of the customer orientation of your company with the Customer Centricity Maturity Check Sticky notes, pens CCC template in DIN A0, A1 or A2(download) Surfaces \/ walls for hanging the canvas 3-4 hours time If you plan to use it in larger groups, e.g. as part of a workshop, then it is advisable to involve a moderator. This can help you to take new perspectives and structure the work better. However, you can learn the basic mechanics of the CCC yourself. Design and structure of the Customer Centricity Canvas The Customer Centricity Canvas divides customer orientation into four building blocks. At the core of CCC is value generation (co-creation) with the customer. The left-hand side shows what is required in the company to achieve value for the customer and the company. In contrast, the right-hand side of the CCC documents how to optimize customer management in order to increase profit and growth. Customer Value-based Decision Making Customer orientation is based on a high level of understanding of customers&#8217; needs and value to the company. This understanding must be condensed into a customer value model. In addition, the existing decision-making processes and decisions must be analyzed to determine whether the customer value analyses are also used for the respective decisions. This area determines the potential to better align decisions with customer value. The following questions will help you determine potentials: Do we have valuable customer insights that help us differentiate ourselves from the competition? What additional customer insights should we gain? How can we improve our customer value model? How can we optimize our decision-making processes? Which decisions should be more closely aligned with customer value? The customer value model is one of the key success factors for improving customer orientation. This requires valuable customer insights and the analysis results should be used in as many decisions as possible. Customer-centric transformation In most companies, customer orientation is misunderstood as customer management or even just customer experience management. Improving customer orientation requires the company to adapt to changes in customer buying behavior. The adaptability (responsiveness) of a company is another important success factor for improving customer orientation. In this area, the potentials are determined which elements of the company are to be transformed. The following questions will help you determine potentials: How can the attitude and behavior of employees be made more customer-oriented? How should leadership and culture be adapted to strengthen customer orientation as a belief system in the company? Which competencies are missing in the company to improve customer orientation? How should the structure and processes be changed to strengthen customer orientation? How can the company&#8217;s network help to improve its own customer orientation? What needs to be changed in the IT infrastructure and IT systems to increase customer orientation? Before customer management is adapted, it is always necessary to transform the respective areas in the company first. In this area, the challenge is to use rigorous prioritization to gain a shared understanding of what needs to be transformed in the business to improve customer centricity. Co-creation Value is only ever created by the customer&#8217;s use of offerings. Customer-oriented companies therefore try to integrate the customer as much as possible into the value creation process. The amount of co-creation is another success factor for improving customer focus. In this area, the potentials are determined as to how the customer can be integrated more strongly into the service production and marketing. The following questions will help you determine potentials: How can co-creation be used more for proposal design? How can co-creation be used more for the production of the offer? How can co-creation be used more to sell the offering? How can co-creation be used more to support other customers? Customer-oriented companies do not see themselves as value creators, but the customer. Therefore, it is important to continuously determine potentials on how co-creation can be increased in the company across the four dimensions. Customer Management Customer management is very often mistakenly equated with customer orientation. However, before customer management can be improved, existing potential must 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