{"id":991776,"date":"2026-04-15T12:07:53","date_gmt":"2026-04-15T12:07:53","guid":{"rendered":"https:\/\/customersx.ch\/media\/our-articles\/"},"modified":"2026-06-15T08:47:22","modified_gmt":"2026-06-15T08:47:22","slug":"our-articles","status":"publish","type":"page","link":"https:\/\/customersx.ch\/en\/media\/our-articles\/","title":{"rendered":"Our articles"},"content":{"rendered":"\t\t
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C<\/span>u<\/span>r<\/span>r<\/span>e<\/span>n<\/span>t<\/span><\/span> t<\/span>o<\/span>p<\/span>i<\/span>c<\/span>s<\/span>,<\/span><\/span> r<\/span>e<\/span>l<\/span>e<\/span>v<\/span>a<\/span>n<\/span>t<\/span><\/span> t<\/span>o<\/span><\/span> y<\/span>o<\/span>u<\/span>r<\/span><\/span> p<\/span>r<\/span>a<\/span>c<\/span>t<\/span>i<\/span>c<\/span>e<\/span>!<\/span><\/span> <\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Here we make available our project experience and research collaborations in the form of publications and opinion papers. In addition, the respective Sales Excellence studies of recent years can be obtained. The publications build on our topic areas of customer centricity, Sales Excellence and Retail Excellence.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We hope you enjoy our publications.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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AI and cross-selling<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Customer acquisition and sales approach<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Sales Excellence Study 2024<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Sales Excellence Study 2022<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Sales Excellence in digitalisation<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The future of CRM lies in customer-data analysis<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Success factors for introducing Sales Excellence<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Customer-centric price measurement<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Success factors for the digitalisation of personal selling<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Customer data as a factor influencing the reorganisation of sales<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t<\/path><\/g><\/svg>Book your free consultation now<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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S<\/span>a<\/span>l<\/span>e<\/span>s<\/span>X<\/span><\/span> E<\/span>x<\/span>c<\/span>e<\/span>l<\/span>l<\/span>e<\/span>n<\/span>c<\/span>e<\/span><\/span> u<\/span>n<\/span>d<\/span><\/span> I<\/span>n<\/span>n<\/span>o<\/span>v<\/span>a<\/span>t<\/span>i<\/span>o<\/span>n<\/span><\/span> <\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SalesX und Innovation is the podcast on the latest developments in sales and innovation management. J\u00f6rg and Patrick present models, approaches and hands-on experience, and explore current questions from a sales and innovation perspective. SalesX und Innovation is the weekly exchange of ideas between two people who are personally fond of each other but don't always agree. Every Friday, wherever you get your podcasts.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Honest<\/h6>
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Critical<\/h6>
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Inspiring<\/h6>
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Our videos<\/h4>
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Our topics presented briefly and to the point.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Customer Centricity Book<\/h4>
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The foundation for everyone who takes customer centricity seriously.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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D<\/span>e<\/span>n<\/span>k<\/span>w<\/span>e<\/span>r<\/span>k<\/span>s<\/span>t<\/span>a<\/span>t<\/span>t<\/span><\/span> S<\/span>a<\/span>l<\/span>e<\/span>s<\/span><\/span> E<\/span>x<\/span>c<\/span>e<\/span>l<\/span>l<\/span>e<\/span>n<\/span>c<\/span>e<\/span><\/span> 2<\/span>0<\/span>2<\/span>7<\/span><\/span> <\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Zurich, 26 May 2027 \u2013 from 14:00<\/h4>
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Current topics, relevant to your practice! Here we make available our project experience and research collaborations in the form of publications and opinion papers. In addition, the respective Sales Excellence studies of recent years can be obtained. The publications build…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":991050,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-991776","page","type-page","status-publish","hentry"],"yoast_head":"\nOur articles - CustomersX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/customersx.ch\/en\/media\/our-articles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our articles\" \/>\n<meta property=\"og:description\" content=\"Current topics, relevant to your practice! Here we make available our project experience and research collaborations in the form of publications and opinion papers. In addition, the respective Sales Excellence studies of recent years can be obtained. The publications build...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/customersx.ch\/en\/media\/our-articles\/\" \/>\n<meta property=\"og:site_name\" content=\"CustomersX\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T08:47:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lba.ndi.mybluehost.me\/website_e1cd8f5b\/wp-content\/uploads\/2025\/08\/Podcast_SalesX_und_Innovation_CustomersX.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/customersx.ch\\\/en\\\/media\\\/our-articles\\\/\",\"url\":\"https:\\\/\\\/customersx.ch\\\/en\\\/media\\\/our-articles\\\/\",\"name\":\"Our articles - CustomersX\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lba.ndi.mybluehost.me\\\/website_e1cd8f5b\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/customersx.ch\\\/en\\\/media\\\/our-articles\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/customersx.ch\\\/en\\\/media\\\/our-articles\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lba.ndi.mybluehost.me\\\/website_e1cd8f5b\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Podcast_SalesX_und_Innovation_CustomersX.webp\",\"datePublished\":\"2026-04-15T12:07:53+00:00\",\"dateModified\":\"2026-06-15T08:47:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/customersx.ch\\\/en\\\/media\\\/our-articles\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/customersx.ch\\\/en\\\/media\\\/our-articles\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/customersx.ch\\\/en\\\/media\\\/our-articles\\\/#primaryimage\",\"url\":\"https:\\\/\\\/lba.ndi.mybluehost.me\\\/website_e1cd8f5b\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Podcast_SalesX_und_Innovation_CustomersX.webp\",\"contentUrl\":\"https:\\\/\\\/lba.ndi.mybluehost.me\\\/website_e1cd8f5b\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Podcast_SalesX_und_Innovation_CustomersX.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/customersx.ch\\\/en\\\/media\\\/our-articles\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/customersx.ch\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Media\",\"item\":\"https:\\\/\\\/customersx.ch\\\/en\\\/media\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Our articles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lba.ndi.mybluehost.me\\\/website_e1cd8f5b\\\/#website\",\"url\":\"https:\\\/\\\/lba.ndi.mybluehost.me\\\/website_e1cd8f5b\\\/\",\"name\":\"CustomersX\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/lba.ndi.mybluehost.me\\\/website_e1cd8f5b\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lba.ndi.mybluehost.me\\\/website_e1cd8f5b\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/lba.ndi.mybluehost.me\\\/website_e1cd8f5b\\\/#organization\",\"name\":\"CustomersX GmbH\",\"url\":\"https:\\\/\\\/lba.ndi.mybluehost.me\\\/website_e1cd8f5b\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lba.ndi.mybluehost.me\\\/website_e1cd8f5b\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/customersx.ch\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/CustomersX_Logo.webp?fit=1200%2C300&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/customersx.ch\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/CustomersX_Logo.webp?fit=1200%2C300&ssl=1\",\"width\":1200,\"height\":300,\"caption\":\"CustomersX GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/lba.ndi.mybluehost.me\\\/website_e1cd8f5b\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/43301507\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@customersx7112\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Our articles - CustomersX","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/customersx.ch\/en\/media\/our-articles\/","og_locale":"en_US","og_type":"article","og_title":"Our articles","og_description":"Current topics, relevant to your practice! 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