{"id":9898,"date":"2022-10-19T11:59:56","date_gmt":"2022-10-19T11:59:56","guid":{"rendered":"https:\/\/customersx.ch\/brand-advice\/"},"modified":"2022-10-20T10:00:28","modified_gmt":"2022-10-20T10:00:28","slug":"brand-advice","status":"publish","type":"page","link":"https:\/\/customersx.ch\/en\/brand-advice\/","title":{"rendered":"Brand advice"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9898\" class=\"elementor elementor-9898 elementor-5238\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a22407 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a22407\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a9c5b2e\" data-id=\"a9c5b2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d48f10c elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"d48f10c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28aa8e2 elementor-widget elementor-widget-heading\" data-id=\"28aa8e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand advice  <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb1ae48 elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"cb1ae48\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-95bcc76\" data-id=\"95bcc76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9451746 elementor-widget elementor-widget-image\" data-id=\"9451746\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"270\" src=\"https:\/\/customersx.ch\/wp-content\/uploads\/2020\/05\/Marke-CustomersX-Icon-300x270.png\" class=\"attachment-medium size-medium wp-image-6716\" alt=\"Brand consulting CustomersX\" srcset=\"https:\/\/customersx.ch\/wp-content\/uploads\/2020\/05\/Marke-CustomersX-Icon-300x270.png 300w, https:\/\/customersx.ch\/wp-content\/uploads\/2020\/05\/Marke-CustomersX-Icon-768x690.png 768w, https:\/\/customersx.ch\/wp-content\/uploads\/2020\/05\/Marke-CustomersX-Icon-20x18.png 20w, https:\/\/customersx.ch\/wp-content\/uploads\/2020\/05\/Marke-CustomersX-Icon.png 808w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97ded3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97ded3c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6dff6bc\" data-id=\"6dff6bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ebde16 elementor-widget elementor-widget-spacer\" data-id=\"4ebde16\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fff9c3 elementor-widget elementor-widget-text-editor\" data-id=\"3fff9c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Investing in a brand should help differentiate it from the competition beyond its offering. However, brand management faces major challenges. It can be observed that brands are becoming increasingly interchangeable for customers. Brand management is also often forgotten in the context of digitization and innovation management. Strong brands only emerge when they are a fundamental part of a company&#8217;s strategy. Our brand consulting starts at the strategic level. We develop a positioning to which all activities must be aligned. In addition, we accompany up to the implementation and the regular control. We rely on valuable customer insights and consider customer value in our analyses. Brands must not be aligned with the average, but above all with valuable customers.  <\/p><p>In our network we have unique competencies on the subject of brand management. We offer everything from strategic conception to graphic and textual design by top experts from a single source. Numerous companies in various industries rely on our brand management support.  <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b262973 elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"b262973\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cf7cd6 elementor-widget elementor-widget-heading\" data-id=\"3cf7cd6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our competences in the field of brand consulting<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-726cc55 elementor-widget elementor-widget-spacer\" data-id=\"726cc55\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d301219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d301219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-bfc3fc2\" data-id=\"bfc3fc2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35d30f1 oew-info-box-top elementor-widget elementor-widget-oew-info-box\" data-id=\"35d30f1\" data-element_type=\"widget\" data-settings=\"{&quot;position&quot;:&quot;top&quot;}\" data-widget_type=\"oew-info-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"oew-info-box-wrap\">\n\t\t\t<div class=\"oew-info-box\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"oew-info-box-icon-wrap\">\n\t\t\t\t\t\t<span class=\"oew-info-box-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<div class=\"oew-info-box-content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"oew-info-box-title\">\n\t\t\t\t\t\t\tEvaluation brand\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"oew-info-box-divider-wrap\">\n\t\t\t\t\t\t\t<div class=\"oew-info-box-divider\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"oew-info-box-description\">\n\t\t\t\t\t\t\tQualitative identification of positioning options<br><br \/>\nQuantitative positioning analysis  <br><br \/>\nAnalysis of brand attitude and  <br \/>\n-behavior of employees  <br><br \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d0afab7\" data-id=\"d0afab7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e03cf9b oew-info-box-top elementor-widget elementor-widget-oew-info-box\" data-id=\"e03cf9b\" data-element_type=\"widget\" data-settings=\"{&quot;position&quot;:&quot;top&quot;}\" data-widget_type=\"oew-info-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"oew-info-box-wrap\">\n\t\t\t<div class=\"oew-info-box\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"oew-info-box-icon-wrap\">\n\t\t\t\t\t\t<span class=\"oew-info-box-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clipboard\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<div class=\"oew-info-box-content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"oew-info-box-title\">\n\t\t\t\t\t\t\tBrand strategy\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"oew-info-box-divider-wrap\">\n\t\t\t\t\t\t\t<div class=\"oew-info-box-divider\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"oew-info-box-description\">\n\t\t\t\t\t\t\tDefinition brand architecture  <br><br \/>\nDefinition brand identity  <br><br \/>\nDefinition positioning<br><br \/>\nDefinition target system  <br><br \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-bd5b79a\" data-id=\"bd5b79a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38d8c46 oew-info-box-top elementor-widget elementor-widget-oew-info-box\" data-id=\"38d8c46\" data-element_type=\"widget\" data-settings=\"{&quot;position&quot;:&quot;top&quot;}\" data-widget_type=\"oew-info-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"oew-info-box-wrap\">\n\t\t\t<div class=\"oew-info-box\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"oew-info-box-icon-wrap\">\n\t\t\t\t\t\t<span class=\"oew-info-box-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-sun\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<div class=\"oew-info-box-content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"oew-info-box-title\">\n\t\t\t\t\t\t\tBrand implementation\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"oew-info-box-divider-wrap\">\n\t\t\t\t\t\t\t<div class=\"oew-info-box-divider\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"oew-info-box-description\">\n\t\t\t\t\t\t\tTrainings<br><br \/>\nGraphic implementation of the positioning  <br><br \/>\nImplementation support at all touchpoints<br><br \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3bb850a\" data-id=\"3bb850a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb1b864 oew-info-box-top elementor-widget elementor-widget-oew-info-box\" data-id=\"bb1b864\" data-element_type=\"widget\" data-settings=\"{&quot;position&quot;:&quot;top&quot;}\" data-widget_type=\"oew-info-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"oew-info-box-wrap\">\n\t\t\t<div class=\"oew-info-box\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"oew-info-box-icon-wrap\">\n\t\t\t\t\t\t<span class=\"oew-info-box-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-paper-plane\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<div class=\"oew-info-box-content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"oew-info-box-title\">\n\t\t\t\t\t\t\tControlling brand\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"oew-info-box-divider-wrap\">\n\t\t\t\t\t\t\t<div class=\"oew-info-box-divider\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"oew-info-box-description\">\n\t\t\t\t\t\t\tBrand strength measurement  <br><br \/>\nDefinition roadmap  <br><br \/>\nDefinition playbook<br><br><br>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7ff081 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7ff081\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8ae3e7\" data-id=\"a8ae3e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00c81a2 elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"00c81a2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d3060b elementor-widget elementor-widget-heading\" data-id=\"1d3060b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Procedure brand consulting<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d7ac65 elementor-widget elementor-widget-oew-timeline\" data-id=\"2d7ac65\" data-element_type=\"widget\" data-widget_type=\"oew-timeline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t\t<div class=\"oew-timeline oew-timeline-center\">\n\t\t\t\t<div class=\"oew-timeline-inner\">\n\n\t\t\t\t\t\n\t\t\t\t  \t\t<div class=\"oew-timeline-item oew-timeline-item-left\">\n\t\t\t\t  \t\t\t<div class=\"oew-timeline-item-wrap\">\n\n\t\t\t\t  \t\t\t\t<div class=\"oew-timeline-line\"><span><\/span><\/div>\n\n\t\t\t\t\t  \t\t\t<div class=\"oew-timeline-item-container\">\n\t\t\t\t\t  \t\t\t\t<div class=\"oew-timeline-icon oew-timeline-custom-icon\"><span><i aria-hidden=\"true\" class=\"fas fa-file-alt\"><\/i><\/span><\/div>\n\n\t\t\t\t\t\t  \t\t\t<div class=\"oew-timeline-item-main\">\n\t\t\t\t\t\t  \t\t\t\t<span class=\"oew-timeline-arrow\"><\/span>\n\n\t\t\t\t\t\t  \t\t\t\t\n\t\t\t\t\t\t\t\t  \t\t<div class=\"oew-timeline-desc\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"oew-timeline-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" title=\"Analysis of Positioning Options\">Analysis of Positioning Options<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oew-timeline-excerpt\"><p>Based on our DTC consulting approach, an overview of the six brand identity dimensions is created in a first step. In a second step, possible positioning options are qualitatively determined in co-creation workshops with customers. In the following step, the relevant options are evaluated by means of a quantitative customer survey. In doing so, we take a customer value perspective into account so that the positioning is not based on the average but on the valuable customers. In addition, we offer to evaluate the attitude and behavior of employees in relation to the brand.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t  \t\t\t\t\t\t  \t\t\t\t\t\t  \t\t\t<div class=\"oew-timeline-item\">\n\t\t\t\t\t\t  \t\t<div class=\"oew-timeline-date\"><span>Start<\/span><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oew-timeline-item\">\n\t\t\t\t\t\t  \t\t<div class=\"oew-timeline-date oew-timeline-date-right\"><span>Step 2<\/span><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t  \t\t<div class=\"oew-timeline-item oew-timeline-item-right\">\n\t\t\t\t  \t\t\t<div class=\"oew-timeline-item-wrap\">\n\n\t\t\t\t  \t\t\t\t<div class=\"oew-timeline-line\"><span><\/span><\/div>\n\n\t\t\t\t\t  \t\t\t<div class=\"oew-timeline-item-container\">\n\t\t\t\t\t  \t\t\t\t<div class=\"oew-timeline-icon oew-timeline-custom-icon\"><span><i aria-hidden=\"true\" class=\"fas fa-file-alt\"><\/i><\/span><\/div>\n\n\t\t\t\t\t\t  \t\t\t<div class=\"oew-timeline-item-main\">\n\t\t\t\t\t\t  \t\t\t\t<span class=\"oew-timeline-arrow\"><\/span>\n\n\t\t\t\t\t\t  \t\t\t\t\n\t\t\t\t\t\t\t\t  \t\t<div class=\"oew-timeline-desc\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"oew-timeline-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" title=\"Define Positioning\">Define Positioning<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oew-timeline-excerpt\"><p>Based on the analyzes we have created, we define the brand architecture in a first step. New digital offers and business models in particular must be optimally integrated into the brand architecture. In a further step, the target identity for the brand is determined. Based on the argumentation tree method, we derive an active and differentiating positioning. In addition, a target system is set up as to how the brand strength can be increased in the future.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t  \t\n\t\t\t\t  \t\t<div class=\"oew-timeline-item oew-timeline-item-left\">\n\t\t\t\t  \t\t\t<div class=\"oew-timeline-item-wrap\">\n\n\t\t\t\t  \t\t\t\t<div class=\"oew-timeline-line\"><span><\/span><\/div>\n\n\t\t\t\t\t  \t\t\t<div class=\"oew-timeline-item-container\">\n\t\t\t\t\t  \t\t\t\t<div class=\"oew-timeline-icon oew-timeline-custom-icon\"><span><i aria-hidden=\"true\" class=\"fas fa-file-alt\"><\/i><\/span><\/div>\n\n\t\t\t\t\t\t  \t\t\t<div class=\"oew-timeline-item-main\">\n\t\t\t\t\t\t  \t\t\t\t<span class=\"oew-timeline-arrow\"><\/span>\n\n\t\t\t\t\t\t  \t\t\t\t\n\t\t\t\t\t\t\t\t  \t\t<div class=\"oew-timeline-desc\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"oew-timeline-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" title=\"Implement Positioning\">Implement Positioning<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oew-timeline-excerpt\"><p>We train employees in positioning in terms of the brand promise and brand behavior. In addition, we supported with our graphics team in the visual implementation of the brand at all relevant touchpoints. If desired, we implement the brand at all touchpoints of the company.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t  \t\t\t\t\t\t  \t\t\t\t\t\t  \t\t\t<div class=\"oew-timeline-item\">\n\t\t\t\t\t\t  \t\t<div class=\"oew-timeline-date\"><span>Step 3<\/span><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oew-timeline-item\">\n\t\t\t\t\t\t  \t\t<div class=\"oew-timeline-date oew-timeline-date-right\"><span>Step 4<\/span><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t  \t\t<div class=\"oew-timeline-item oew-timeline-item-right\">\n\t\t\t\t  \t\t\t<div class=\"oew-timeline-item-wrap\">\n\n\t\t\t\t  \t\t\t\t<div class=\"oew-timeline-line\"><span><\/span><\/div>\n\n\t\t\t\t\t  \t\t\t<div class=\"oew-timeline-item-container\">\n\t\t\t\t\t  \t\t\t\t<div class=\"oew-timeline-icon oew-timeline-custom-icon\"><span><i aria-hidden=\"true\" class=\"fas fa-file-alt\"><\/i><\/span><\/div>\n\n\t\t\t\t\t\t  \t\t\t<div class=\"oew-timeline-item-main\">\n\t\t\t\t\t\t  \t\t\t\t<span class=\"oew-timeline-arrow\"><\/span>\n\n\t\t\t\t\t\t  \t\t\t\t\n\t\t\t\t\t\t\t\t  \t\t<div class=\"oew-timeline-desc\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"oew-timeline-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" title=\"Control Positioning\">Control Positioning<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oew-timeline-excerpt\"><p>We carry out an annual brand strength measurement to monitor the development of the brand over time. The brand can only be strengthened over time through systematic brand controlling. We offer the creation of an internal roadmap and a playbook so that the measures chosen will lead to a strengthening of the brand with a high degree of certainty.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t  \t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa49408 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa49408\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d41372f\" data-id=\"d41372f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8507be elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"c8507be\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75f106f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75f106f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3732c3e\" data-id=\"3732c3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81f7e4c elementor-hidden-phone elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81f7e4c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7f5dc9\" data-id=\"f7f5dc9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42ae86c elementor-widget elementor-widget-text-editor\" data-id=\"42ae86c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/customersx.ch\/ansatz-kundenorientierung\/\">Get to know our consulting approach <strong>DTC<\/strong> .<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d205474 elementor-widget elementor-widget-spacer\" data-id=\"d205474\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40f5dfd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40f5dfd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac41609\" data-id=\"ac41609\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca05749 elementor-widget elementor-widget-spacer\" data-id=\"ca05749\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8e9be9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8e9be9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ee2aa4\" data-id=\"1ee2aa4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdb2565 elementor-widget elementor-widget-spacer\" data-id=\"cdb2565\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-223011e elementor-widget elementor-widget-heading\" data-id=\"223011e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case: Brand management service provider<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab62a06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab62a06\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b7c611\" data-id=\"9b7c611\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2b477e elementor-widget elementor-widget-spacer\" data-id=\"c2b477e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-705ec25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"705ec25\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-79d7559\" data-id=\"79d7559\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb63bf6 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"bb63bf6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/customersx.ch\/projekte\/2021\/markenmanagement-dienstleister\/\">case:<\/a><\/span><\/strong><br><a href=\"https:\/\/customersx.ch\/projekte\/2021\/markenmanagement-dienstleister\/\">Brand management service provider<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-889e489\" data-id=\"889e489\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74111b9 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74111b9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ef5bb3\" data-id=\"4ef5bb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-186718e elementor-widget elementor-widget-spacer\" data-id=\"186718e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-786e843 elementor-widget elementor-widget-heading\" data-id=\"786e843\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our resources in the area of CRM consulting<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c16b94 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c16b94\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-42bf649\" data-id=\"42bf649\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ee8927 elementor-widget elementor-widget-heading\" data-id=\"2ee8927\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Article<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f6d0b8 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"7f6d0b8\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/customersx.ch\/wp-content\/uploads\/2021\/08\/CRM-CustomersX.pdf\" target=\"_blank\" tabindex=\"-1\"><img decoding=\"async\" width=\"248\" height=\"300\" src=\"https:\/\/customersx.ch\/wp-content\/uploads\/2021\/08\/Zukunft-CRM-Datenanalyse-CustomersX-248x300.jpg\" class=\"attachment-medium size-medium wp-image-6823\" alt=\"CRM Data Analysis CustomersX\" srcset=\"https:\/\/customersx.ch\/wp-content\/uploads\/2021\/08\/Zukunft-CRM-Datenanalyse-CustomersX-248x300.jpg 248w, https:\/\/customersx.ch\/wp-content\/uploads\/2021\/08\/Zukunft-CRM-Datenanalyse-CustomersX.jpg 614w\" sizes=\"(max-width: 248px) 100vw, 248px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/customersx.ch\/wp-content\/uploads\/2021\/08\/CRM-CustomersX.pdf\" target=\"_blank\">The future of CRM lies in customer data analysis<\/a><\/h3><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eb8699a\" data-id=\"eb8699a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88ae2ee elementor-widget elementor-widget-heading\" data-id=\"88ae2ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Blog post<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b74c7f5 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"b74c7f5\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/customersx.ch\/blogcc\/2021\/5-mythen-zum-thema-crm-und-marketingautomation\/\" tabindex=\"-1\"><img decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/customersx.ch\/wp-content\/uploads\/2021\/08\/5_mythen_Marketingautomation-1024x678.jpg\" class=\"attachment-large size-large wp-image-6822\" alt=\"5 Myths CRM and Marketing Automation CustomersX\" srcset=\"https:\/\/customersx.ch\/wp-content\/uploads\/2021\/08\/5_mythen_Marketingautomation-1024x678.jpg 1024w, https:\/\/customersx.ch\/wp-content\/uploads\/2021\/08\/5_mythen_Marketingautomation-300x199.jpg 300w, https:\/\/customersx.ch\/wp-content\/uploads\/2021\/08\/5_mythen_Marketingautomation-768x509.jpg 768w, https:\/\/customersx.ch\/wp-content\/uploads\/2021\/08\/5_mythen_Marketingautomation-1536x1017.jpg 1536w, https:\/\/customersx.ch\/wp-content\/uploads\/2021\/08\/5_mythen_Marketingautomation-2048x1356.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/customersx.ch\/blogcc\/2021\/5-mythen-zum-thema-crm-und-marketingautomation\/\">5 myths about CRM and marketing automation<\/a><\/h3><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99495c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99495c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc04503\" data-id=\"bc04503\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a745940 elementor-widget elementor-widget-spacer\" data-id=\"a745940\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47ca8c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47ca8c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-50637bb\" data-id=\"50637bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fa8b86 elementor-widget elementor-widget-heading\" data-id=\"5fa8b86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our brand framework<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd69d2c elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"fd69d2c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40ac984 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"40ac984\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"483\" src=\"https:\/\/customersx.ch\/wp-content\/uploads\/2021\/11\/Markenmanagement-CustomersX.jpg\" class=\"attachment-large size-large wp-image-6860\" alt=\"Brand Management CustomersX\" srcset=\"https:\/\/customersx.ch\/wp-content\/uploads\/2021\/11\/Markenmanagement-CustomersX.jpg 889w, https:\/\/customersx.ch\/wp-content\/uploads\/2021\/11\/Markenmanagement-CustomersX-300x163.jpg 300w, https:\/\/customersx.ch\/wp-content\/uploads\/2021\/11\/Markenmanagement-CustomersX-768x417.jpg 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edb08ca elementor-widget elementor-widget-text-editor\" data-id=\"edb08ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Source: <a href=\"https:\/\/link.springer.com\/book\/10.1007\/978-3-658-20063-3\" target=\"_blank\" rel=\"noopener\">Meffert\/Burmann<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3b4e9a5\" data-id=\"3b4e9a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edcb944 elementor-widget elementor-widget-text-editor\" data-id=\"edcb944\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In our brand consulting, we build on the identity-based brand management approach of Meffert\/Burmann. A brand has the <strong>goal for companies<\/strong> to differentiate themselves from the competition beyond the offer. For <strong>customers, a brand has the goals of<\/strong> providing security, prestige and orientation.  <\/p><p>The<strong> brand identity<\/strong> determines what brand promise the company wants to make to the outside world and how it wants to behave. Identity consists of six dimensions and is condensed into positioning.  <\/p><p> <strong>Positioning<\/strong> is the condensation of the brand identity. It should not only be reactively aligned to existing customer needs, but should always actively consider the future development of customer needs.  <\/p><p> <strong>Brand image<\/strong> is the impact of a company&#8217;s brand activities. If the brand promise is congruent with the brand behavior as perceived by customers, a strong brand can emerge.  <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c54a15a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c54a15a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b34227b\" data-id=\"b34227b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c0891a elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"6c0891a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7052c8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7052c8c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fafd09b\" data-id=\"fafd09b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a8626b elementor-widget elementor-widget-heading\" data-id=\"6a8626b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's talk about your brand -  \ngladly right away.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49b0b1b elementor-widget elementor-widget-global elementor-global-7886 elementor-widget-image\" data-id=\"49b0b1b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/customersx.ch\/kontakt\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"909\" height=\"665\" src=\"https:\/\/customersx.ch\/wp-content\/uploads\/2022\/01\/Beratung_Kontakt_CustomersX-1.jpg\" class=\"attachment-large size-large wp-image-7884\" alt=\"Beratung Kontakt CustomersX\" srcset=\"https:\/\/customersx.ch\/wp-content\/uploads\/2022\/01\/Beratung_Kontakt_CustomersX-1.jpg 909w, https:\/\/customersx.ch\/wp-content\/uploads\/2022\/01\/Beratung_Kontakt_CustomersX-1-300x219.jpg 300w, https:\/\/customersx.ch\/wp-content\/uploads\/2022\/01\/Beratung_Kontakt_CustomersX-1-768x562.jpg 768w\" sizes=\"(max-width: 909px) 100vw, 909px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fad42bd elementor-widget elementor-widget-spacer\" data-id=\"fad42bd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd6ad9e elementor-position-left elementor-vertical-align-middle elementor-mobile-position-left elementor-view-default elementor-widget elementor-widget-global elementor-global-10201 elementor-global-8216 elementor-widget-icon-box\" data-id=\"dd6ad9e\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"tel:+41445081194\" class=\"elementor-icon elementor-animation-\" tabindex=\"-1\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"tel:+41445081194\" >\n\t\t\t\t\t\t\t+41 44 508 11 94\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5ac3655\" data-id=\"5ac3655\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3af6cc5 elementor-widget elementor-widget-spacer\" data-id=\"3af6cc5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06e4be2 elementor-widget elementor-widget-global elementor-global-10224 elementor-global-7929 elementor-widget-oew-contact-form-7\" data-id=\"06e4be2\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"oew-contact-form-7.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f6922-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"6922\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/9898#wpcf7-f6922-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"6922\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f6922-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"First\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"First name\" value=\"\" type=\"text\" name=\"First\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"Last\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Last name\" value=\"\" type=\"text\" name=\"Last\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"E-Mail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-Mail\" value=\"\" type=\"email\" name=\"E-Mail\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"DeineNachricht\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your message\" name=\"DeineNachricht\"><\/textarea><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\" \/>\n<\/p>\n<div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d65305 elementor-widget elementor-widget-html\" data-id=\"4d65305\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<font color=\"\u201e#000000\u201c\" id=\"Kontakt\"><\/font>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7275c3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7275c3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7da56e\" data-id=\"c7da56e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc760ef elementor-widget elementor-widget-spacer\" data-id=\"cc760ef\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand advice Investing in a brand should help differentiate it from the competition beyond its offering. However, brand management faces major challenges. It can be observed that brands are becoming increasingly interchangeable for customers. Brand management is also often forgotten in the context of digitization and innovation management. 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